Kim Hatton asked:
“I’ve read your articles on design pricing but don’t see any reference to non-profits. Do you believe that the same design pricing principles apply?”
Photo by Kevin Dooley
There are a few options I think about:
- A percentage off my normal rate
- Pro bono, cutting my rate by 100% “for the public good”
- A service trade, where the client can offer a product or service that’s useful (although this is better suited to for-profit clients)
- Full rate (we might call them non-profits, but they’re still businesses with design budgets, needing to turn a profit to grow)
Most of my clients are for-profit businesses (I take it as it comes), but when the third sector gets in touch, sometimes I’ll choose one option, sometimes another. It depends on my workload and how strongly I feel about the cause. When a client needs a reduced rate and I can’t deal, I’ll always offer feedback on ideas if it’s wanted.
If you work pro bono or offer a discount, send a full-price invoice as normal but show the saving, whether it’s 100%, 10%, or whatever. It’s a little reminder about the value of the project.
It’d be good to know how you work with non-profits.
Thanks for the question, Kim.