Deliverables
Every brand identity project is different. Because of which, the individual deliverables must be fully understood before the designer can provide a quote. Here follows a number of items that clients are known to require in the course of brand identity creation or redesign.
Trademark
A company’s logo (be it a wordmark, symbol, or both) is often the first visual association a potential customer will have with a brand. Consistent use of the mark across all on- and offline marketing materials boosts recognition rates, and, coupled with positive brand experience, helps generate repeat business, increase profits, and instill a sense of trust among audiences.
Stationery
Although email has largely replaced the traditional letterhead, and we don’t hand-out our business card as often as we once did, corporate stationery can still play a vital role in distinguishing an excellent product or service. With a little creativity and a touch of elegance, a letterhead, card, envelope, and compliment slip can add that extra touch of class to a brand’s communication.
Style guide
A style guide is particularly beneficial for medium-to-large-sized organisations where more than one person is responsible for handling the visual identity. A guide helps ensure a cohesive use of the design.
Website
Should a client require the design/development of a website, it’s likely that a third party will be brought on board. Alternatively, web specialist recommendations can be made by the designer.
Favicon/social media avatar
These miniaturised icons, overlooked by many, can drive home a brand’s essence by showing others that attention is paid to even the smallest details.
Collateral
This could be a promotional brochure, an annual report, sales literature, a menu — whatever communicates the right message at exactly the right time to reach a customer. Depending on scope and page-count, these are deliverables for which a different designer might be recommended.
Signage
A store-front, an office reception, a billboard, from 2ft to 20ft tall, wherever it appears, signage will identify, advertise, and tell a story.
Ephemera
Basically, anything disposable and used for a limited time-frame (e.g., paper cups, tote bags, pens or pencils).
For specific requirements, ask.
