Comments on: Davidson Locksmith brand identity design

By: David Airey

David Airey — Sun, 22 Aug 2010 15:43:35 +0000

Thanks very much for the continued feedback. I remember having a number of issues with the kerning back when this was created. Mainly due to the all-caps use of Clarendon. Ultimately, the design needed to be shown at fairly small sizes (on locks, etc.) and when reducing the imagery, the legibility remains strong.

By: Matthew Norris

Matthew Norris — Thu, 19 Aug 2010 01:33:04 +0000

Hi David.
Well done on a fantastic logo. This concept works perfectly because it is so easy to read. Often when businesses assume the name of the owner they do little to say what they do or what they represent i.e. the name Davidson doesn’t describe what the business does. By incorporating the lock in the type the nature of the business is instantly understood. This idea is simple and easy to get which makes this a very successful logo. What is more the graphic element is incorporated into the type which makes the logo more versatile and functional.
One point of contention is the spacing or tracking between the characters. There seems to be a lot of space between the D, A and the V and very little between the I and the D. Perhaps a more consistent tracking would help make the logo read easier?? Just a minor point.
However this logo is a perfect example of a simple and clean design that doesn’t try to say or do too much. This makes it very distinctive, easy to understand and timeless. Furthermore the choice of font is well suited, the bold serif’s add a sense of stability and security, appropriate to a locksmiths business.

By: Morgan

Morgan — Sat, 23 Jan 2010 18:50:14 +0000

Love the logo design. I especially liked the angled text on the business card- it made me think of the rotation involved when opening a lock with a key. Great Job!

By: Vanja

Vanja — Fri, 22 Jan 2010 20:42:11 +0000

Wow! I love what you’ve done with this logo! It’s so simple and beautiful!

By: Dan

Dan — Wed, 09 Dec 2009 02:00:25 +0000

Great job on the logo and card. I like the angles on the card. Very clean

By: Ted

Ted — Mon, 07 Sep 2009 23:43:45 +0000

This is nice. I am a Locksmith and may be redoing my Logo in the near future. I really like your work and may get in contact with you when I want a nice Logo.. Great job!!

Ted

By: Sheila Blackford, JD

Sheila Blackford, JD — Thu, 09 Jul 2009 20:53:14 +0000

Excellent!

Not only a pleasing balance of design and space, but also a clever use of design element to serve as typography. Davidson Locksmith must be happy!

By: David Airey

David Airey — Fri, 19 Jun 2009 13:01:56 +0000

Hi Michael, there’s no set number of hours needed. It might be 30 minutes, it might be six months. Whatever the time, don’t sell yourself short. You have a skill your client wants.

By: Michael

Michael — Fri, 19 Jun 2009 01:39:00 +0000

David, great work and very inspiring work. Given your experience with logos design, would you say that there is a set number of hours put into each design?The reason I ask this is right after my clients ask my fee, the next question always seems to be how many hour will this take. Can you honestly give them a general quote without low balling yourself too much?

By: David Airey

David Airey — Thu, 23 Apr 2009 14:24:18 +0000

Hi Evelyn,

I agree. The kerning could be improved upon. Thankfully, this is one of my earlier logo designs, and I think I’ve learnt a fair bit since back then. Still a long way to go.

I hope your internship’s going great, by the way.