Thanks for your question. One positive aspect of business cards is how easy they are to rotate, so using diagonal text is quite different from on a poster, for example.

It’s great to know you’ve learnt something from browsing through my website, and I hope you enjoy(ed) your holiday.

I just had a question about using diagonally aligned text. I’v just finished my first out of three years of design and on one specific project we had to do a poster design. It was made pretty clear to us not to use diagonal text, it was difficult to read and it obscured the synergy of the design.

It stops your eye from following the horizontal path that your brain is used to when you read text.

I have to say that I personally have never been able to incorporate diagonal text into a design successfully. Perhaps its just lack of experience at this stage.

Did you use your diagonal text there to intentionally make someone rotate the card, therefore making a more functional use of text?

By the way I must take this opportunity to say that this Blog of yours is a goldmine for someone like me. I’m actually on holiday at the moment but just browsing through your site I’v learnt so much.

Thanks David.

How did you decide on the unusual kerning for the rest of the type? It seems the center of “Davidson” is very constricted.

Thanks for the compliment! I’m glad you enjoyed viewing my portfolio.

Thanks very much for stopping by to comment. I really appreciate it.