Logo design for Davidson Locksmith
I was approached by the established Scottish locksmith, Trevor Davidson, who was in need of a fresh identity to match his strong reputation and to replace his dated corporate appearance.
The brief stated that a padlock or key icon was to remain in some shape or form, and I wanted to unify the name and mark in a way that wasn’t seen in the old logo design.
The previous logo was very clip-art-like, and didn’t show the company in the light their reputation deserved. The old padlock icon was closed (locked) and I felt it important to show an unlocked mark as this is what Davidson Locksmith is best at (opening closed locks).
As well as a new logo design, the company asked for a fresh business card design. The card prints one colour, both sides, for a cost-effective print run.
Photo courtesy of Factor 1 Studios
Constructive criticism is very welcome.
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31 spot-on reader comments to “Logo design for Davidson Locksmith”
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Really nice. I especially like how you incorporated the angles into the card! Thanks for sharing this.
That is some great work. The old logo is awesome, you gotta love the clipart! Haha. If I may comment on the logo… as far as the gravity goes, did you try flipping the D, the lock, around vertically? Just a thought.
Nice job David - especially in the angled text on the business card. The logo is perfect!
Nicely done. It’s a vast improvement.
Very nice and a marked improvement over the original. I won’t list critiques because it appears to be finished, and you didn’t ask for them.
Nice work.
I think it looks great! Very clean and much more professional than the clip art version.
Looks great! :)
Love it! Nuff said!
Hi, i stumbled upon your blog a couple days ago. I’ll be coming back often! Nice work with this logo!
Loving your sketchwork. Keep it up!
To say it’s an improvement, would be a slight understatement ;-)
The colour choice is excellent too: the final version looks so much better than the black it’s untrue, and I really can’t see it in any other colour than the one you’ve chosen.
Nice one. Just wondering.., Have you ever thought of replacing “O” with the padlock?
Nice design.
I don’t think I experimented with the ‘o’. I felt there was a nice balance with the extra weight of the lock on the left against the text for locksmith on the right.
Thanks very much for your generous praise!
Hey David, we just like you, and want you to succeed in what you do too. :) The praise is well-deserved.
enough said… the design is perfect… Good Job.
The lock appearing to defy gravity by staying “up” creates a definite tension in the design. I’m curious as to what your thought process was in why you chose that instead of flipping it over so it looked more “natural”.
A quick question: Would you suggest setting up an online portfolio using a blog as opposed to creating a new website? Not necessarily for clients on a freelance basis, but for job hunting at different design firms and studios. Lemme rephrase my question: Would a portfolio blog be acceptable to industry professionals/potential employers?
I was considering creating a portfolio section in my art blog, but i’m not sure if that’d be the best route to take. It would save me a lot of time though.
I felt that by adding more tension the logo would seem more dynamic and less submissive. Running against gravity gives it an added force, and the balance is also improved between the lock and the ‘locksmith’ text.
Vince,
Your question depends upon how relevant your blog is to your portfolio. This blog is centred around creative design (the tagline I use on my business cards).
There are some more personal posts here, but I believe that adding some personality is important, both in business and in blog effectiveness.
I made a conscious decision to merge my portfolio and blog (even though I’ve only just begun uploading portfolio pieces).
Amazing just amazing. I love how you can create simple elegant creative logos. I’m 21 year old guy with a Fine Art degree thinking about going to Design school and watching your artwork inspires me. I’ve learned most of what i know by reading books/websites but i still tend to clutter or make the logos i do (for friends mostly) or they tend to be too artsy.
Thanks for the compliment! I hope everything goes great in your studies, if you make that decision.
really love this logo. good job.
damn you are very good designer, mostly in logo’s :).
I like that D :D.
I’m a member of the graphic design group on myspace you’re a member of. I took a look at your site and want to let you know that I’m really inspired by your work. Thanks.
Thanks very much for stopping by to comment. I really appreciate it.
Great portfolio and great work. Love to see the inside of other people’s minds to see ways I might not have thought of things. It helps all graphic designers think outside the box of their own brain. Godspeed.
Thanks for the compliment! I’m glad you enjoyed viewing my portfolio.
Interesting logo and a creative way of integrating the lock into the “D”.
How did you decide on the unusual kerning for the rest of the type? It seems the center of “Davidson” is very constricted.
I stumbled upon your site and I think you are a genius!
What else to say?
I am considering learning logo design.