David Airey is an independent graphic designer working with companies of all sizes since 2005.

D&AD 2014 branding

A few identity projects I particularly liked in the branding category of this year’s D&AD Awards.

LESS

By Landor Associates for LESS.

Less identity design

Less identity design

Less identity design

Less identity design

Less identity design

TAMABI

By Tama Art University.

“Freedom is a matter of the greatest significance, not least because without it there can be no art. Since its inception, Tama Art University has been dedicated to the pursuit of both freedom and art.”

Tama Art University identity design

Tama Art University identity design

Tama Art University identity design

Tama Art University identity design

Tama Art University identity design

Tama Art University identity design

Tama Art University identity design

Tama Art University identity design

Blue Goose

By Sid Lee for Blue Goose, with illustrations by Ben Kwok.

“Blue Goose started in 1992 with one man’s desire to feed his family clean and nutritious protein, and the belief that if you look after your land and animals, they will look after you.”

Blue Goose identity design

Blue Goose identity design

Blue Goose identity design

Blue Goose identity design

Blue Goose identity design

Blue Goose identity design

Blue Goose identity design

More Blue Goose images on Brand New.

Green Man Festival

By YCN Studio for Green Man Festival.

“Located in the truly lovely Black Mountains (near Crickhowell in the Brecon Beacons), this intimate festival is in the most beautiful festival site in the UK, with a 10 year tradition of championing great music, good times and good causes.”

Green Man identity design

Green Man identity design

Green Man identity design

Green Man identity design

Green Man identity design

Green Man identity design

Green Man identity design

More about the Green Man project on Identity Designed.

Gordon’s Gin

By Together Design for Diageo.

Gordon's Gin identity design

Gordon's Gin identity design

Gordon's Gin identity design

Gordon's Gin identity design

Gordon's Gin identity design

More Gordon’s info on the Together website.

You can see all of the In Book and Nominated entries on the D&AD website.

My second book on Amazon

Related posts

4 comments about “D&AD 2014 branding”

  1. The Blue Goose and Green Man work is pretty nice.

  2. I first wanted to say thanks for sharing all those interesting articles with us, I’ve been following your blog for a few months and almost read all of it. It’s great that you decided to share all that and create a space for people to give their opinions or exchange their knowledge.

    With that already said, I must say also that it feels weird that it has been so quiet lately, maybe everybody has been quite busy these days.

    Anyway David, congratulations for this incredible blog, and I hope it will continue to get more interesting stuff and stories to share.

    Thanks again and I hope you’ll have a good day.

  3. I really liked each of these projects because I feel the final design really captured the overall essence of the project at hand.

  4. Really enjoyed Gordon’s bag design, minimalist on the outside, extravagant on the inside.

    And the TAMABI long shadow piece is amazing.

Anything to add?

Comments may be edited or deleted if I don't like the cut of your jib, but that's quite unlikely.