Comments on: Cropped logo design inspiration

By: David Airey

David Airey — Wed, 09 Dec 2009 21:33:30 +0000

Good of you to drop by, Marc. I do like your work on the Arc logo.

By: marc english

marc english — Tue, 08 Dec 2009 09:48:38 +0000

guess i’m behind the curve in googling myself, as this post is a year old. have yet to see the book. is it worth getting? for the ARC logo, it was self-evident that simple would work. had not really thought of it as “cropped” but in this context, it’s quite clear it is.

being from boston originally, i’ve seen the new Institute of Contemporary Art logo. i’m of mixed opinion, as pretty much anything “arty” does not need to be justified and one can get away with a lot. that said, as the seed that drives their overall identity, i think it works.

but like the SHN, it takes an understanding of what it is to appreciate it. i’m a firm believer in “let it be what it wants to be” and in the case of SHN, had you not captioned it, i’d have never figured it out in a million years.

By: David Airey

David Airey — Mon, 16 Feb 2009 17:29:04 +0000

Thanks for the addition, uli, and for the brief explanation too.

By: uli straub

uli straub — Fri, 13 Feb 2009 12:48:19 +0000

another “cropped” logo i really came to like, is the one from hamburg-based design-agency ubilabs. their special field of business is location based media, so the round cropping at the bottom of the logo symbolizes the curvature of earth’s horizon, as seen from afar. a simple, yet powerful idea. see for yourself: http://www.ubilabs.net

By: David Airey

David Airey — Tue, 18 Nov 2008 16:49:16 +0000

Ernie,

What is it about incorrectness and inexactitude that is so pleasing to the eye?

Good question. I’m a big fan of grids, but when you know the rules, and how to break them, you can really create some interesting design.

Amanda,

I agree. My likes from these include Arc, Crop, SHN, and cutcost.com.

Thanks for the comments, everyone.

By: Ernie Small

Ernie Small — Tue, 18 Nov 2008 06:07:01 +0000

it sort of seems to me that “mis-cropping” as it could be called harkens back to when more things were cut with scissors and glued together. rather than being perfectly assembled on computers. i find that almost half of the text and graphic ideas that i “come up with” are due to mistakes like cropping wrong, etc.
what is it about incorrectness and inexactitude that is so pleasing to the eye?

By: Amanda Vlahakis

Amanda Vlahakis — Mon, 17 Nov 2008 19:23:50 +0000

I’m not sure about many of them as it seems to be a case of being arty for arty’s sake.

I prefer those where the cut has a clear meaning/purpose and I would deem those as including; Arc, Cutcost, Crop and Surface.

Good find …. as I don’t think I’ve actually seen a cropped logo before that I recall.

By: Dolzhenkov Ilya

Dolzhenkov Ilya — Fri, 14 Nov 2008 13:20:54 +0000

It’s my logo – http://www.free-lance.ru/users/dolzhenkov/upload/f_488e23399da93.jpg ^_^

By: mschafers

mschafers — Tue, 11 Nov 2008 07:39:41 +0000

I did a project in college where you had to take the names of countries and then use the word itself to illustrate a well-known concept or event related to it. I used this “cropped logo” effect for Zimbabwe, taking away parts of each letter of the word, playing on the state of the political climate in the country of that time when the farms were simply taken away from the farmers and given to disadvantaged parties. Point being that this effect can be used very successfully to illustrate numerous concepts… Great article, thanks.

By: Dainis Graveris

Dainis Graveris — Mon, 10 Nov 2008 18:51:50 +0000

nice logo ideas, thanks :) I also took notice You took time to describe each logo what it is about – thanks, everybody should do it :)