It’s important to have some kind of filter system in place for the stream of work enquiries I receive. Why? Because not every potential client is one I’m well suited to, and where that’s the case, both parties obviously want to minimise the time spent finding out.
Here are three web pages I use to streamline the client approach.
Frequently asked questions
My FAQ page is the first place I want potential clients to visit. The answers give a general overview of what to expect when working with me.
The next step is to send my questionnaire. The answers help form the basis of a brief, and also give a picture of what deliverables are needed. I’ll followup with a few more questions tailored to the company I’m dealing with. Then I prepare a quote.
Update: December 2011
I no longer use this questionnaire, instead preferring to send a Word document with different questions. I might transfer those questions to a web form in future, but for now, the Word document suits me (and my clients) well.
Terms and conditions
When a quote is sent, I’ll accompany it with a link to my terms and conditions. This page helps potential clients understand how the working relationship will pan-out, should they decide to hire me.
How I handle the client approach isn’t perfect, but hopefully it’ll be of some use to you.
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