It’s not easy choosing a book title

Blank book cover

My book will be aimed at those who are dreaming of starting their own design business, or who have already started and are looking for some help to take them to the next level. It’ll be the title I wish I’d read a few years ago (although I know I’m going to learn a lot writing it).

The title was going to be The Business of Design, but it’s already published. Then Nikki suggested Business Designed to tie-in with Identity Designed. Great idea, but someone’s sitting on the domain and my purchase request led to nowt.

Then Bernadette pitched in with these two ideas:

  1. Working in Design
  2. The Design Startup

Update: 10 February 2011
The chat in the comment thread has ruled out The Design Startup, and there’s now a third option in the mix: Work for Money — Design for Love.

I’ve registered both .coms, so it’s down to one of those, along with the likely subtitle of, “Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business.”

I ran both names past Blair, who suggested that Working in Design may lead to confusion about the target market. It could imply design employment, as opposed to self-employment. Fair point. Nikki liked both, but thought The Design Startup could imply I had some unique product or service to sell, which wouldn’t be ideal. Another fair point. She said Peachpit’s salespeople would love Working in Design.

Which do you prefer?

Keep in mind they’ll appear alongside the provisional subtitle.

1/ Working in Design: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

2/ The Design Startup: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

So it’s down to number 1/ or number 3/ Work for Money — Design for Love.

Bernadette kindly pitched an alternative subtitle, too, with optional word in brackets: “Everything You Want to Know About Starting and Running a (Successful) Design Business.”

93 responses

  1. The book is about both “design” and “business”. What about “The Design Business Startup”? Or something in the title that implies a design business. Otherwise, I think that the subtitle will tell all about the book. “The Design Startup” is my favorite and I think it fits nicely.

    Loved your first book, David, and can’t wait to read your next one.

  2. Hmmm… not really sold on either of them two titles. No alternative suggestions just yet but I feel as though you could do a lot better.

  3. The Design Startup is a title that makes it most clear to your audiance what the book is about. If they did think it was about a new product or idea, and they were starting their own design business, this may well still trigger their interest, at which point they’d read the gubbins and find out what it is about.

    Win win.

  4. What about doing a play on the initial name, so instead of ‘The Business Of Design’ how about ‘Designing Business’ or ‘Designing Businesses’? (Unless they are already taken)?

    An alternative (tying in with your suggestions) could be ‘Designing A Business For Startups’?

  5. I like the first one more. Paired with the subtitle, I don’t think it will confuse anyone that it’s about self-employment.

    I’m also looking forward to getting a copy :)

  6. When paired with the subtitle, I like Working in Design the best. It gives a sense of longevity and continuing in design, as opposed to just starting something. You can incorporate more into a book like that as well.

  7. I can’t help but hear Working InDesign and see Purple adobe gradients and grey toolbars.

    Might be just me.

    How about dropping “the” and FAQ?

    “Design Startup: Starting and Running a Successful Design Business”

    Glad to see a new book is on the way.

  8. David, I prefer ‘Working in Design’ but not really sold on either title.

    I have reservations about using the title ‘The Design Startup’ as it might dissuade a large segment of your potention market from even looking at a review and sample pages. Obviously I don’t know what your content will be but in my experience books aimed at startup businesses are often of equal, if not greater, benefit to people who are in business and know their weaknesses. A lot of people find themselves continuously working to short- and mid-term goals and deadlines. At the same time they know that they need to set, and implement, a road map for recalibrating their work practices, and mindset.
    Too many of us are doing far too much ‘long work’ instead of concentrating on the type of ‘hard work’ that builds reputations. We need to be working smarter and become more open to adapting to business and cultural changes. That being the case, and given the high esteem I hold ‘Logo Design Love’ in, I will be buying your book but I am no longer a startup. I image most people who are commenting here will also be buying your book but are also no longer startups.
    Then again, new clients can make us feel like a startup, such is the speed of change in our business and the increased (mis)education and expectations of our clients.

  9. Agree with Yaco Roca: Design Startup (but drop the ‘The’).

    I’d also be tempted to play around with upstart/startup, since you need to be a bit of an upstart to make it these days.

    (I’m a recovering designer who now works freelance in publishing)

  10. Hi David, I’m not really sold on either of them, they both seem to sound rather like a dull corporate text books rather than an interesting (and hopefully light and witty) read. I would also mistake this as something more to do with a traditional business setup rather than about self employment. So how about something more inspiring/rock and roll? (I’m hoping something will pop into my head and I can get back to you on this!).

    I understand that you need to reserve domain names but perhaps it would be better to start writing and see what turns up? I thought book names were left till last?

  11. Hi Timothy, I want to keep the domain name under 14 characters in length (if possible). is 15 and is 16. So when you consider, it’s a little long, but thanks for the shout-out.

    Iain, that is a nice combo. Cheers. Chatting more with Bernadette, and following advice from Nikki, I think it’s better to say “everything you want” rather than “everything you need” because this won’t be a one-stop resource on design business. There are other books that cater to that. This is going to be what my readers are most interested in.

    Amy, that’s a good point. Jason made another that’s swinging my vote toward Working in Design when he said, “It gives a sense of longevity and continuing in design, as opposed to just starting something.” (Thanks, Jason.)

    David, I’ve found it near impossible to find a decent two-word domain. is taken, and I’ve never been great at saying the word ‘businesses’.

    Andrew, thanks very much for the support.

    Yaco,’s taken, hence adding ‘the’. Perhaps by using ‘indesign’ within the domain I can pick-up a few readers searching for software help?

    Brian, your input’s backing-up what Jason said about longevity. My publisher hinted at creating a series of “design love” books, with this one called Business Design Love, but I’m keen to separate the two titles, and I think initially I was never totally sold on Logo Design Love. But there’s comes a point when you’ve gotta pick something and focus on the content — once a name is selected, necessarily at the beginning, there’s a big process involved getting it changed.

    Jahanzeb, no fluff. That’s definitely the aim.

    Averill, interesting profession switch. I hope it’s working-out?

  12. Once the ball’s in motion, Richard, a title’s necessary for marketing purposes. So alas, now’s the time (although I think I might have a month or so). If anything more inspiring crops up, please do let me know.

  13. David, what about something like
    “Get Design’d: Everything You Want to Know About Starting and Running a (Successful) Design Business.” =)

  14. Another thought for you, David, is that if you put “Business” more towards the start of the subtitle, it will be more noticeable that its about business vs the word being more towards the end. People will skim and will notice the start of a sentence more than the end of a sentence.

  15. Hey David,

    Happy to hear you have a new book on the way! I have been meaning to send you a photo of me holding Logo Design Love which I got for my birthday last month.

    I think ‘The Design Startup’ is the stronger of the two. I thought of a couple names on my lunch break:

    Open for Designess

    Best of luck and look forward to the release.


  16. Thanks Averill, and David.

    There are pros/cons to that, like the likelihood that people searching for inDesign articles are likely to be designers, which helps, but you’d also be competing for in-design search engine rankings.

    Just ran the search though and nothing too impressive shows up for the title, so it might be a good name search-engine-wise.

    Only 922M results, vs 1,670M for the “the Design Startup” (Google).

    I agree with Richard in that both sound quite corporate-textbookish, though the book’s design would help set the tone.

    Either way, I’d still suggest shortening the subtitle to:

    “Title: Starting and Running a Successful Design Business”, much easier to skim over.

  17. The whole concept of setting up a company and starting a business is being reduced to the keyword “startup”. The way I see it, people are getting use this word as a way to express “starting a business”, so I believe you have a winner title with “The Design Startup”.

  18. I much prefer ‘Working in Design’ David.
    Honestly, from a consumers point of view, I don’t think I’d experience confusion when reading the title. If I was looking for a book to help me start up in freelance graphic design ;) I think Working in Design works. ‘The Design Setup’ is okay, but I think it’s too cliché and a little corporate – which you are not.

  19. Of the two titles, I like Working in Design best.

    The main reason for this is that Working in Design sounds more solid than The Design Startup.

    The secound reason for this is that I think Working In Design cover the subtitle: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business, better than The Design Startup.

    Here is a third suggestion:
    Selling Design: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business.

    Keep drawing and writing!

  20. I think The Design Startup nails it.

    My only concern with this title is whether the word ‘Startup’ will still be in such wide use as a description for a new business in a few years’ time

  21. Hmmm… put me in the boat that isn’t sold on either. I like Bernadette’s subtitle suggestion best. A couple other options…

    Employing Design: Everything You Want to Know About Starting and Running a Successful Design Business.

    Designing a Firm: Everything You Want to Know About Starting and Running a Successful Design Business.

    Graphic Design, Inc.: Everything You Want to Know About Starting and Running a Successful Design Business.

  22. Sometime making the title longer can help. I remember film titles like ‘Everything you wanted to know about sex but were too afraid to ask’ or book title like Bob Gills ‘forget all the rules about design including the ones in this book’.

    So how about “This book is aimed at those who are thinking of, or who have started their own design business”. Or “First steps in design”.

  23. As you say David, book titles are hard. In fact naming anything gets more complicated as domain availability, social network handles and IP come into the equation. That’s why five and six figure naming firms can exist.

    Now ask twenty people for an opinion and you’ll likely get very different answers.

    Looking forward to hearing your ideas Nido.

    Richard I think David wants to go with a weightier title that he feels will stand the test of time and something clean and simple. Hence this approach. Eric Ries’s The Lean Startup was hailed as the idea of the year in 2011. Timeless.
    I did run a couple o less traditional options by him too :).

    Brian, what do you think would work better?

    Lee one of my favourite book titles is, It’s not how good you are it’s how good you want to be. Adren was a genius.

    Yep Ian it is. I suggested that too.

    Great feedback.

  24. Hi David,

    I’m not going to waste your time with alternate suggestions, as you already have it narrowed down to two.

    I cast my vote for “Working in Design”.

    The idea behind any start-up is to stay in business. For designers, that means working in design.

  25. Even I feel Working in Design looks like an apt name for your book, as it will help in generating a curiosity in the newbies who have recently sarted their own design business.. Much better than the other one!

  26. They sound like textbooks David, but if you’re set on either, I vote for “Working in Design”. If you’re still open to suggestions, I’d go for something fun like “I’m a designer, not a salesman!!!” but I do understand you have to consider SEO and all that. Anyway, whichever you use, we’ll still buy and promote it.

  27. Hi David,
    Both suggestions by Bernadette are pretty straightforward but I don’t think the title ‘The design startup’ will do complete justice to your book subject. According to you, apart from aiming at designers who are thinking of starting a their own business, the book will also aim at those who are into the business, so the above title doesn’t relate to the latter category of readers. If you have to choose from these two options, then I believe,’Working in Design’ is the better one but don’t stop here on these two options only. I am sure there is a better title for your book.
    Anyway, whichever title you choose I am going to buy your book for sure.
    Best of luck.
    Deepak Chawla

  28. Dan, using a longer title in a Bob Gill/Paul Arden way is definitely something I considered, championed by the ever-helpful Lee Newham. Lee and I were swapping emails when he coined this snappy title:

    “Being small, working from a home office, being ethical, getting incredibly busy, having to turn thousands of pounds of work away, letting clients know you can’t work with them due to other work, letting clients know you don’t want to work with them because they don’t fit with the philosophy of your company, treating clients as friends, the disruption and stress of having a baby, not having a proper website, presenting, public speaking to grow your business, create your own luck, do what you believe in, and how doing lots of work in the local community paid off big time.”

    It does have a certain ring to it.

    Trevor, I hope you enjoy Logo Design Love. Sincere thanks to your gift-giver, and if you’re left with any questions after reading, you’re very welcome to get in touch.

    Yaco, you’re spot on about the book’s design helping set the tone. Nikki was talking to me about just that. She used The Manual as a great example. Who wants to read a manual? But the cover/content design tells its own story:

    Ian, thanks for checking the availability. That’s another one pitched by Bernadette (if a future client needs help with brand-naming, I’ll be getting in touch with her: The Story of Telling).

    Grace, at the same time, I don’t think it’s necessarily a bad thing if the title sounds textbook-ish. It’d be amazing if the book was incorporated into school reading lists (a massive market).

    Deepak, valid point, made a few times so far (about the book helping those who have already started — not just those starting).

    A huge thanks for everyone’s comments. Fantastic feedback.

  29. David it would be great if the book were adopted by design schools. I think it’s the kind of text that’s sorely needed.

    I’ve had several designer clients who say that in college they teach you to design but they don’t teach you about the ‘real work of design’.

    The reality is that there’s a lot more to being a freelance designer than just being a great designer.

  30. David, out of the two that you mention this one leads, but I too think that there is something better.

    2/ The Design Startup: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

    I also prefer this subtitle over “Everything You Want…” because sometimes you don’t get everything you want in one resource.

    Design As Business?


  31. I am not sold on either name but I hope you love whatever decision you make. It has to be difficult but at this same time next year I’m sure that you will love whatever you end up picking.

    Like so many others I will offer my two cents. How about The Process of Business: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business and the url would be

    Love your work! Have a great one!

    Ian C.

  32. Hello David,

    I like ‘The Design Startup’ it sounds as thought it takes everything into account, a bit trendy too!

    Best wishes

  33. Thanks David.

    Any designer will learn a lot about running a design business by working in the design business. When you had HND courses and BA courses they were distinct. I did a HND (which was more business orientated, at least in Somerset) and we were taught French and business studies. I have to say I don’t think it helped that much (especially the French which would have been better spent on design). I think what David is doing will be incredibly helpful to anyone working freelance and dealing with clients. But there is no substitute for working in a good agency, learning how to present work, deal with clients, get new work, how to art direct, work with others, run a job and all the other jobs designers have to do.

  34. My vote (out of those two) is for The Design Startup, but I like Yaco Roca’s subtitle suggestion better. Short and simple and to the point. I look forward to seeing the finished copy!

  35. What sort of a budget do you have to test the name?

    If you have say $2,000 to test (and promote the book a bit), you could run an adwords campaign to see which title gets a better response.

    The setup would essentially be:
    1) make an ad that is your book title + subtext
    2) choose keywords that target your customers. For example, you can bid on keywords like “how to start a design business”, “graphic design startup”, “start a design business”, “graphic design feelancing tips” (not sure if that one fits)

    This is actually quite easy for you, with all your analytics keyword data, plus google’s adwords tool for estimating volumes of keywords:

    This was something that Tim Ferris did to figure out the title of his book, 4 Hour Work Week:

    Drop me a line if you want further advice :)

    Evan Jerkunica

  36. Hi David,

    I’m not 100% sure on either to be honest. I keep thinking Business InDesign when I see suggestion 1. The second feels like it could alienate a few potential buyers (like lots of your existing readers) who are already established with the reference to “startup”.

    I like the idea of linking in with your other publications i.e Business Designed. On that theme, what about:

    Business Design Love
    A guide to starting and running a successful design business

  37. Hello, David Airey.
    I’m a new college student from Taiwan.
    I just bought your book “LOGO DESIGN LOVE” yesterday, and today I searched your name then found this blog!
    It is really good and it help me get my courage back to do my school works about clothing design!

  38. I prefer “The Design Startup”, but I think “Working in Design” will work too, although I don’t know if this may confuse people: ‘InDesign’, as you know is Adobe software. Just my 2 pence….

  39. Just had to say I like Steven Key’s idea with Business Design Love: A guide to starting and running a successful design business. I wonder would it appeal to larger audience then the first book or by linking the name or would it hinder the diversity. I have no idea but I do link the idea of linking the books to gather.

  40. Hey David..

    To be frank, The Design Startup is definitely the way to go of the two options you’ve presented. The only problem I see is this:

    You spend your life designing and creating amazing, beautiful, eye-catchy, nearly perfect things. Shouldn’t the book title be just as amazing?

    Now I realize that you want the domain to be under 14 characters, but sometimes that’s tough if you want to keep your name relevant. (e.g. is short, but it’s really got nothing to do with what the site is). Do you want the domain to match the book? Or does it really matter?

    You also want the name to be searchable – when someone looks on amazon for “Books on graphic design” you want them to get your book; conversely, “Fashion Designer books” would be a bad category to show up in. (Tags aside, you never know how the name will end up in a search result).

    Some thoughts:


    Name (independant from URL)
    – The Successful Graphic Design Startup
    – Be Your Own Graphic Design Boss
    – The Graphic Designer’s Guide to Going it Alone
    – The Graphic Designer’s Guide to a Successful Startup

    Or something to that effect.

    Anyway, I’ll stop writing now.

  41. Hi David
    My suggestion is Starting and Running a Successful Design Business. Even though this is neither option one or two, it tells me exactly what your book is about. On the other hand, it’s not very sexy. Maybe this is a good thing if you are thinking about the textbook market.
    I seem to be the only person who is sick and tired of hearing the term ‘startup’. It always makes me think of an upstart, but in a bad way. Personally, I’d let it percolate for a while and the right title will just pop out.

  42. Thanks for the continued suggestions and pointers (and thanks, Yurun, for buying my book). You’ve been a great help. I’m going to wait a couple of weeks before making a solid decision so I don’t choose something I’ll regret.

  43. Another vote here for Working in Design. That being said, they both sound too text book oriented to me as well. Neither sounds unique enough to me. I don’t feel excited when I read either. I definitely plan on buying the book but if I didn’t read your blog and have an awareness of who you are neither of those titles would sell me. But you’re David Airey, so doesn’t everyone in design know who you are?

  44. Hi David,

    Another thought, following on from previous… how about:

    Design in the works

    It would kind of cover the idea of something being developed but also cover already established designers… also has a manual and practical type feel to it…

  45. Starting Your Own Design Business: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

  46. I feel like I’m spamming here.. but for some reason I feel like this is really important to me! WHY? :)

    One more thought – try and incorporate the word ‘freelance’ in the name/title some way?

  47. “Working in Design: Everything You Want to Know About Starting and Running a (Successful) Design Business.” gets my vote.

    Design Business Love? ;)

    “Designing Business: Everything You Want to Know About Starting and Running a (Successful) Design Business.”?

    My 2 cents for now.

  48. Brandon, no need to feel like that. It’s great to get opinions. I’ve never been too keen on using the word ‘freelance’. Here’s a blog post with a bit of an explanation: Are freelance designers really suckers?

    I’m fairly sure I won’t use startup. As many have suggested, the book content will be useful for those currently in business (not just those in the startup phase). I’m now self-employed for almost seven years, and I’ve already picked-up new business advice from the people who have submitted contributions (which is fantastic).

  49. Just an off the wall one to confuse things even more:

    Everything* you wanted to know about starting and running a design business but were too afraid to ask. By David Airey & the design profession.

    Back cover

  50. David,
    After seeing The Manual’s execution I was very much sold on The Design Startup.

    I agree, however, that it narrows the scope of audience, which made me think of what I felt, instead of what I thought:

    “…Startup” might have limited useful information.
    “Working in Design” might be too general.

    I fully agree about the stigma of “freelance” yet our ideal is there.

    I wondered why I got/felt exactly who the book was for from the 1st paragraph.

    The first line in this post began by saying this book was “for those….who have…their own design business”.

    “For Those Who Have Their Own Design Business”

    It talks to the audience, which you always do in your blog (quite effectively), and makes it a book made for someone.

    The sub would change, to avoid repetition…

    “For Those Who Have Their Own Design Business: Starting and Running it with Success”

    Just musing about the book, hope it helps in some way.

  51. Hi David,

    Both are great titles but I think—considering you want the book to be able to incorporated into school reading lists for a massive target market—‘Working in Design: Everything You Want to Know About Starting and Running a (Successful) Design Business’ is a better choice. Because ‘Working in Design’ sounds more comprehensive than a ‘Startup’.

    Or, maybe you can use ‘The Design Startup’ now, and save the ‘Working in Design’ title for another book about advance study in design business (as a sequel perhaps?)

    I hope this helps :)

  52. David,

    I like the the idea of bringing in your ID blog with Business Designed. Have you thought of adding something like “a Business Designed” for just the domain? I would be wary of “working in design” since the string would be….. makes me think it is a Adobe Indesign tutorial site. I’ll keep brainstorming of ya and see if anything good comes up!

  53. Write the title after you finish the book. Sometimes when you write, you end up somewhere other than where you first imagined. The title usually comes easily at the end and is much more reflective of the book.

    I do this all the time. In writing and for client projects. Sometimes, it drives the clients mad so I come up with “working” titles with the explicit understanding that the title (or headings or whatever) may change.

    Also, don’t worry about the domain length so much. Hyphens in domain names are also OK. It’s all about how much your promote the domain name, once it’s set in stone.

    That said, try writing a bunch of words down then look up more words. Then sit down and combine them in different ways. Don’t be afraid to try odd juxopositions. Also, once you have a couple of good ones, try this simple Google PPC test: Write a PPC ad where the title is the first line of the ad. Then create one ad account with two ads, one for each title (everything else the same). Create two landing pages, one for each title and connect the ads accordingly. Launch and measure. Result = best title. This really works. I’m not kidding. Here’s a book that was named based on Google results (which were entirely different than the original title):

  54. For something that gets straight to the point, how about “Start Your Own Design Business”?

    I’ve heard some people have a negative view of startups, so I’m not sold on that title, especially as I’m not sure a lot of independent designers would consider themselves a startup. The other title seems to encompass the design business as a whole, i.e. also working for a design firm as well as starting your own.

    For the subtitle, I would like to see a more personal reference as I imagine many people (myself included) will buy the book because you have written it. This is very long, but perhaps something like “Everything You Want to Know – and Everything I Have Learned – About Starting and Running a (Successful) Design Business.”

    Interestingly enough, it was while attempting to start a design business that I found what I really wanted to do and, like Averill, moved into writing, publishing and consulting.

    I also agree with Lee in that a long title is not always bad if it nails what the book is about. My forthcoming book has a rather long title, but it makes it very clear what the reader will get.

    Hope this helps, David, and best of luck with the book.

  55. Nilam, that’s pretty much what I was thinking.

    Susan, that’s a good idea, but the title needs to be finalised quite a while before the book is finished (I think that’s mainly because of the sales and marketing needs of the publisher).

    Bernadette thought of this one:

    Work for Money, Design for Love

    And Nick gave this cheeky nod to Adrian Shaughnessy’s 2005 title:

    How to Run a Graphic Design Business Without Losing Your Money

    Thanks very much, everyone.

  56. Looks like the cat is among the pigeons David!

    As you know I personally adore Work For Money, Design For Love.
    I believe it’s a winner on all counts. Designers get it, creatives will be curious and it’s still applicable in the academic setting.

    No subtitle required :)

  57. There’s one thing I’m unsure about with Work for Money, Design for Love, and it relates to how a lot of people outside the profession think that because designers love what they do, they’ll happily design for free. Do you think it might highlight the feeling, or am I reading into it too much?

  58. David, on the contrary, I think the “Work for Money” part balances it out and tells those outside the profession that we love what we do yet we expect to be paid.

  59. David I understand your concern, we’re all anti spec and crowd sourcing and very sensitive to it BUT….

    As I see it none of us should be doing work we don’t love (creative or otherwise). In my experience designers feel this very keenly. That doesn’t mean they shouldn’t get paid for doing work they love.
    Hence the ‘Work for money’ part….the yin and yang.
    You need both to be successful as a designer.

    That’s the point you’ll be making in the book and what many believe is missing in design education as a whole….. how to take that passion, genius and talent and make a living from it.

    If you were to choose that title it might be best to lay it out like this.
    Work for money —design for love.

    To quote Arden again “whatever you think, think the opposite.”

  60. Thanks, Grace, Bernadette. “The yin and the yang. You need both.” I like that. So I just bought the domain — hopefully the last one I register. :)

  61. Hopefully! This has always been my favourite. The one I’d want to buy if I saw it at the airport.

    The job of any name is to make us think and to question.
    I believe that’s what the best names do. They create a bit of mystery, Starbucks, Google, Zappos, Amazon and Purple Cow… who’d have guessed what that was about right off the bat?

    Not that I’m a massive fan of focus groups David. Your book will grow into the title you give it. Why not do a quick Twitter poll just for your own peace of mind.

    Book titles —Working in Design or Work for money — design for love. Which would you choose? pls RT

    What does your publisher think?

  62. Hi David,

    I’m in agreement with your latest concerns around the “design for love” part… yes, we love designing but starting a design business is hard and my interpretation of the new book is that it’s more a practical guide to the realities when you go it alone. Yes, I understand that “Work for money” counterbalances “design for love” but I think people could roll their eyes when they see the words “design for love” and think “yeah, right” whether it be true or not.

    Like you said right at the start, it’s a book you wish you’d read a few years back… and me. The latest titles feels (to me) like they are moving away from the original idea (and your original titles) – a fact driven practical guide.

  63. I am a final year graphic design student and would love to have my own design business sometime in the future. If I was browsing a book shelf with design books in a bookstore I would totally buy a book titled ‘Work For Money – Design For Love’.

    I feel the honesty in the title is big puller and holds my attention immediately. And then when I go close to it and digest the context to which the title refers to I would feel like “Yeah this book should be an interesting read” because the title depicts the practical and the ideal at one go which all of us try to achieve throughout our career anyways. So that’s where it hits exactly where it is supposed to.

  64. I wrote a blog post about how I organize my design business and I called it “The Business Life of the Self-Employed Designer”.
    You’re more than welcome to use it or take hints from it.

  65. “Work for money, design for love”—that doesn’t represent me at all. Every time I do design or illustration I call it work as opposed to cooking or playing the piano or any other activity I do in my free time. Therefore I have personal work and client work and I use the same exact “business” practices for both.

    “Work for money, design for love” implies that design and work are two separate things, done for different reasons. I believe we should love the concept of work, with design simply being our work of choice.
    I love design and it’s my work as opposed to a hobby. It’s something I feel obliged to do every day, it’s a discipline I want to keep getting better at, it’s an activity I perform with diligency, responsibility, accountability, professionalism. It’s also my money-making gig since everybody should try to make a living out of the things they love.

    But that’s just how I see it.

  66. When I first heard the title ‘Logo Design Love’ my thought was that the book was a showcase of great logo design. BUT because the subtitle clears it up instantly, I knew it was about the design process.

    ‘Work for Money – Design for Love’ might be interpreted differently by people but a subtitle or back cover should dispel any confusion. If you still don’t think ‘Work for Money – Design for Love’ is the prefect fit, how about:

    Design for Love & Money – a guide to building a successful graphic design business.

  67. David,
    I didn’t link to my post on purpose because I wasn’t advertising my blog, I actually meant its title could be used for your book.

    I agree with Trevor, a subtitle would clear whatever misunderstanding the title sparks.

  68. Or, “Design, Your Business” – a bit of a play on words, but more closely articulates that it’s about a design business not designing /a/ business

  69. You could save four characters in your URL by substituting numerals for the two for’s –

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