Choose a free chapter

The free chapter from Logo Design Love has been downloaded more than 50,000 times, so I thought it’d be good to offer a freebie from Work for Money, Design for Love.

Work for Money, Design for Love

And just like last time, rather than choose one myself, you’re welcome to decide.

Chapter titles and sub-sections are shown in the contents pages (PDF 40kb).

Here’s a quick view of the titles on their own.

  1. Essential traits
  2. Never stop learning
  3. Find your niche
  4. Pros and cons of self-employment
  5. Work direct or be a subcontractor?
  6. Planning for success
  7. Brand naming
  8. Designing your brand identity
  9. Working from home versus renting space
  10. Launching your online presence
  11. Marketing yourself and finding good clients
  12. Why bigger business isn’t always better
  13. Legalities, integrity, and morality
  14. Choose clients wisely
  15. Handling the client approach
  16. Pricing your work
  17. Terms and conditions
  18. How to best present your work
  19. The mentors speak
  20. A future without clients
  21. Keep the fire burning
  22. Resources

The book’s website shows who contributed where, and also holds an expanded resource section.

If you leave a comment with your chapter choice I’ll create a free PDF for the most popular.

Update: 13 December 2012

The free chapter is available when you join the mailing list.

And you’ll find links to a few other chapter excerpts here:
It’s not always about the money

73 responses

  1. I’m eager to read the whole book, but if I could choose a free chapter, I would go for chapter 21 ‘Keep the fire burning’!

  2. The free chapter from the first book was perfect. It’s really the essential chapter for anyone wanting to know the essence of creating an ID for non-designers. It’s essential reading for my students.

    I just ordered this one as a self xmas pressy so I’ll be better able to judge once I get it.

    Just from the titles, I’ll go for “Pricing your work”. Many (young) people end up doing work for silly money because no one ever helped them understand how to value their efforts.

  3. Either #3: Find your niche, or #11: marketing yourself and finding good clients. But they all look intriguing!

  4. Hi,
    There are so many chapters I’d love to have…might have to just buy the book :P

    But I think the “Pricing your work” chapter would be the most helpful. When I was starting out it was the hardest (and still is) part of freelancing.

  5. Looking forward to getting this for Christmas, but a free chapter would tide me over nicely in the meantime… I would opt for “Planning for Success”!

  6. It is so generous of you to share a free chapter with everyone, David.

    I’ve read a lot about pricing so this time I’d go for chapter 8, “Designing your brand identity”. By the way, I wonder if there’s a blog post about your current logo or how you brand yourself because I can’t seem to find it.


  7. Hi,

    First of all, cool idea to do this! Secondly, after reading “Logo Design Love”, I will be picking up the full book of this, no matter which chapter you release a PDF of.

    I’m going to vote for “Pricing your work”. Out of all the book’s chapters, I think that this is the one which I would like to know the most about. Especially since I have no real experience with it as of yet.

    Thanks for being such a cool guy,

  8. I loved your first book, and I will have to get a hard copy of this in the future. But, I would love to read: “Marketing yourself and finding good clients” for now.


  9. 11 – Marketing yourself and finding good clients

    This would be so helpful to me about starting up, but then I’m sure they all would be!

  10. Find your niche — As a recent grad, I have yet to zero in on a particular medium/type of client. Advice on this would be helpful!

  11. My first choice would be: “Marketing yourself and finding good clients”, it’d be interesting to see your take on it. Nothing is as motivating, and conducive to good work, as finding the good clients.

    Second choice would be: “Terms and conditions”, they help keep you sane and productive, the client happy and their investment worthwhile.

  12. Hi i am saidoe,
    Always love your articles, I am interested in titles below,

    6 – Planning for success
    15 – Handling the client approach
    18 – How to best present your work

    Thanks you for awesome, precious blog.
    saidoe, Burmese Designer

  13. Hi Mr. David,

    I’d like to read the chapter 16 pricing your work or maybe designing your brand identity which is chapter 8


  14. David,
    I would say that chapter 6 (Planning for success) would be a great chapter to read. It really doesn’t matter to me because I’m buying the book, but it’s a step I think many good designers fail to take seriously and subsequently, they plan to fail.

  15. After reading the free chapter in your last book, that was the deciding factor to purchase it. I have no doubt that this book will be just as good!

    My vote also goes to “Pricing your work”.

  16. I think any chapter will be great, but I’ll go for Choose Clients Wisely.

    I’m sure most people that read your blogs will be buying it anyway, not just because the book will be brilliant, but also as thank you for the advice, guidance, inspiration, insight and honesty you have given other designers on your brilliant blogs!

    Keep up the great work!

  17. I think that “Marketing yourself and finding good clients” will be very helpful for many of us, we are professionals but it will be very helpful to receive another point of view, advice, or even to reinforce our knowledge in the area.

  18. This books sounds amazing, I will definitely be putting this on my christmas list! Thank you.

    Chapter 18. How to best present your work

  19. I would love to read #11 Marketing yourself and finding good clients. I think that is the best chapter for all designers. We all would like good clients. According to the “Rules to UNDERSTAND design and designers”, Rule number 3 reads, “The BEST DESIGNERS are the ones who find the GOOD CLIENTS. Would love to read this chapter! Thank you for all you do David Airey. You’re an inspiration to me as a designer! :)

  20. Well, I treated myself this Christmas and ordered the book. I also sent a copy (and the first one too) to my son who’s studying graphics. If he only gets 10% of it, it may save him from some of the traps I fell into when I started out. I’ve only dipped into it so far (I love books where you can do that) and it’s already got lots of pages bookmarked (don’t ask how. Bookies will hate me). I think this a makes a good companion to Adrian Shaughnessy’s How to be a Graphic Designer Without Losing Your Soul.

    If I had one small criticism, it would be the illustrations. I couldn’t find a credit for them so I guess they’re yours David. I’m sorry but, to me it makes it feel like one of those American business guru books and didn’t add anything for me.

  21. I appreciate the feedback, David, and that you sent a copy to your son. Thank you. The illustrations were a bit of a sticking point. At first I hired an illustrator to create “sketchnotes” for each chapter, an illustrated round-up of the most important points. But I wasn’t happy with the result, so cut my losses and had a tough time deciding whether or not to use any images at all. In the end I opted for something I felt tied in with the imagery here on my blog. They’re stock, and there was no individual credit on the website (which is why you didn’t find any). Thanks again for the purchase, David. All the very best for this coming year.

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