I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

12 money-saving questions to ask before printing your promotional material

coloured paper samples

There are questions you should ask at the beginning to prevent costly errors.

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How paper can critically affect the colour of your printed product

CMYK

Have clients ever asked why their marketing material hasn’t printed the colour they requested?

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File preparation for commercial print

CMYK cube

The printer doesn’t have the fonts, the files don’t work, the paper you ordered isn’t made anymore and you forgot to add bleeds in your files, and when your head is reeling and you’re freaking out, they tell you they can’t possibly make your deadline.

Now what happens?

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Design guide for print

300dpi

I’ve learned that by streamlining the prepress process I am able to pass significant savings onto my clients. My prepress guidelines let me bypass common mistakes made when digital artwork is prepared for print.

Here I show how you can save money when printing.

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