A brand identity designer working with clients across the globe. Get in touch to hire me, or if there's something I might be able to help with.


Musings on book writing

pencil eraser

I’ve been asked to author the first logo design book from Peachpit Press.

We’re discussing possible topics, and the aim is to publish a book that’s different from any other in the logo design market. I thought it’d be a good idea to involve you.

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Are you an eco-friendly designer?

environment scenery

The environment is under more threat today than it ever has been, and responsibility lies with all of to do what we can to help. Here are three very simple steps that designers can take to help the environment.

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12 money-saving questions to ask before printing your promotional material

coloured paper samples

When it comes to a printed graphic design job, there are certain questions you should ask at the beginning to prevent costly errors and to make the most of your print budget.

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How paper can critically affect the colour of your printed product

CMYK

Have you ever had a client ask you why their marketing material hasn’t printed the colour they requested?

Their first reaction is normally to point the finger in the direction of the designer, and here I explain how printing can go wrong.

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File preparation for commercial print

CMYK cube

The printer doesn’t have the fonts, the files don’t work, the paper you ordered isn’t made anymore and you forgot to add bleeds in your files, and when your head is reeling and you’re freaking out, they tell you they can’t possibly make your deadline.

Now what happens?

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Design guide for print

300dpi

I’ve learned that by streamlining the prepress process I am able to pass significant savings onto my clients. My prepress guidelines let me bypass common mistakes made when digital artwork is prepared for print.

Here I show how you can save money when printing.

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