12 money-saving questions to ask before printing your promotional material

When it comes to a printed graphic design job, there are certain questions you should ask at the beginning to prevent costly errors and to make the most of your print budget.
Here are 12 important questions to consider before printing your promotional material:
#1 Did more than one person proof-read the job?
It’s funny, no matter how […]

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How paper can critically affect the colour of your printed product

Have you ever had a client ask you why their marketing material hasn’t printed the colour they requested? The grade, grain and colour of paper used for your printed product critically affects the colour of the ink. Don’t get caught out.

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File preparation for commercial print

One aspect of where a designer earns his corn is when dealing with commercial printers and supplying them with properly formatted design files.
For many average design production workers this is simply a case of choosing the command “collect for output” in the layout software of choice (InDesign, Quark etc.).
We’re not average though. We acquaint ourselves […]

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Design guide for print

Do you want to save yourself money when producing marketing material? Stupid question I know, but everyone loves a good opening sentence. I’ve learned that by streamlining the prepress process I am able to pass significant savings onto my clients. My prepress guidelines also let me by-pass common mistakes made when digital artwork is prepared […]

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