I’ve been asked to author Peachpit Press’s first logo design book.
We’re discussing possible topics, and the aim is to publish a book that’s different from any other in the logo design market. I thought it’d be a good idea to involve you.
When it comes to a printed graphic design job, there are certain questions you should ask at the beginning to prevent costly errors and to make the most of your print budget.
Here are 12 important questions to consider before printing your promotional material.
Have you ever had a client ask you why their marketing material hasn’t printed the colour they requested?
Their first reaction is normally to point the finger in the direction of the designer, and here I explain how printing can go wrong.
The printer doesn’t have the fonts, the files don’t work, the paper you ordered isn’t made anymore and you forgot to add bleeds in your files, and when your head is reeling and you’re freaking out, they tell you they can’t possibly make your deadline.
Now what happens?
I’ve learned that by streamlining the prepress process I am able to pass significant savings onto my clients. My prepress guidelines let me bypass common mistakes made when digital artwork is prepared for print.
Here I show how you can save money when printing.