David Airey, graphic designer » Portfolio http://www.davidairey.com David is a graphic designer passionate about brand identity. Here's his portfolio and a wonderful community of 100K+ designers subscribed to his blog. Fri, 10 Feb 2012 11:20:43 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 New work: TalkTo http://www.davidairey.com/new-work-talkto/ http://www.davidairey.com/new-work-talkto/#comments Fri, 16 Sep 2011 10:17:45 +0000 David Airey http://www.davidairey.com/?p=1308 TalkTo logo on tshirt I recently created a number of identity design variations for Massachusetts-based startup TalkTo.]]> TalkTo logo colours

I recently created a number of identity design variations for Massachusetts-based startup TalkTo.

Talkto logo on signage

TalkTo logo on tshirt

TalkTo: They'll listen

Stuart Levinson“You’re pretty awesome to work with. Incredibly organized, easy to communicate with, responsive with next iterations, and beautiful work. Easy to recommend you to others, happy to do it.”
— STUART LEVINSON, CO-FOUNDER

Visit the TalkTo website. Follow TalkTo on Twitter.

Line break

You’ll see all iterations over on the TalkTo portfolio page along with a few sketches.

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]]> http://www.davidairey.com/new-work-talkto/feed/ 15 New work: Clemente Tequila http://www.davidairey.com/new-work-clemente-tequila/ http://www.davidairey.com/new-work-clemente-tequila/#comments Mon, 15 Aug 2011 17:57:20 +0000 David Airey http://www.davidairey.com/?p=1283 Clemente Tequila I worked with Malibu-based tequila connoisseur Gene Fein to design a wordmark and set of labels for a new 100% organic tequila brand called Clemente Tequila.]]> Clemente Tequila

I worked with Malibu-based tequila connoisseur Gene Fein to design a wordmark and set of labels for a new 100% organic tequila brand called Clemente Tequila.

Clemente Tequila

View more images/info in the full portfolio entry: Clemente Tequila.

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]]> http://www.davidairey.com/new-work-clemente-tequila/feed/ 16 New work: CampusIT http://www.davidairey.com/new-work-campusit/ http://www.davidairey.com/new-work-campusit/#comments Mon, 18 Jul 2011 19:10:50 +0000 David Airey http://www.davidairey.com/?p=1266 CampusIT sketches CampusIT designs, develops, implements and maintains student management information systems for universities and colleges in the UK and Ireland.]]> CampusIT designs, develops, implements and maintains student management information systems for universities and colleges in the UK and Ireland.

I was hired to create the company’s new brand identity.

CampusIT sketches

CampusIT logo before and after
CampusIT logo — before (left) and after (right)

You can view the full portfolio entry here: CampusIT.

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]]> http://www.davidairey.com/new-work-campusit/feed/ 14 New work: Digital Luxury Group http://www.davidairey.com/new-work-digital-luxury-group/ http://www.davidairey.com/new-work-digital-luxury-group/#comments Mon, 23 May 2011 14:21:02 +0000 David Airey http://www.davidairey.com/?p=1225 Digital Luxury Group Headquartered in Geneva, Switzerland, the Digital Luxury Group (DLG) is an agency providing online marketing services to companies active in the luxury industry (Tag Heuer, Audemars Piguet, etc.).]]> Digital Luxury Group

Headquartered in Geneva, Switzerland, and previously named IC-Agency, the Digital Luxury Group (DLG) is an agency providing online marketing services to companies active in the luxury industry (Tag Heuer, Audemars Piguet, etc.).

“Over the years, IC-Agency has made its mark as a key player in digital marketing for luxury brands. With the ambition of continuing to partner with the world’s top luxury brands, the company is developing strategic partnerships in Asia, America and the Middle East, and is now taking on its new corporate identity: Digital Luxury Group.”

I was tasked with creating the company’s new identity.

DLG notes
From the notebook

Following my last post, I’m keeping my client work a little more separate from my blog.

As such, you can view the full DLG portfolio entry here: Digital Luxury Group.

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]]> http://www.davidairey.com/new-work-digital-luxury-group/feed/ 5 New work: Pinebank Asset Management http://www.davidairey.com/pinebank-asset-management/ http://www.davidairey.com/pinebank-asset-management/#comments Thu, 27 Jan 2011 12:11:12 +0000 David Airey http://www.davidairey.com/?p=1107 Pinebank identity design I was hired to design a brand identity that captured "New York City unpretentious wealth," and portrayed the company as "a safe and honest steward of capital, with some sense of art/culture away from just money."]]> Pinebank identity design

Pinebank Asset Management is a mid-sized hedge fund focused on the high-yield credit markets (junk bonds). The company, formerly known as Brownstone Asset Management, recently underwent a name change as part of a reformulation of its partnership. I was hired to design a brand identity that captured “New York City unpretentious wealth,” and portrayed the company as “a safe and honest steward of capital, with some sense of art/culture away from just money.”

View the portfolio entry here: Pinebank Asset Management.

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]]> http://www.davidairey.com/pinebank-asset-management/feed/ 24 New work: Profinity Capital Management http://www.davidairey.com/profinity-capital-management/ http://www.davidairey.com/profinity-capital-management/#comments Mon, 06 Dec 2010 09:53:40 +0000 David Airey http://www.davidairey.com/?p=1120 Profinity Capital Management stock levels Profinity Capital Management is a Pittsburgh-based start-up asset management company. Profinity's managing director, Joseph Graziano, approached me to help create the company's visual identity.]]> Profinity Capital Management is a Pittsburgh-based start-up asset management company. Profinity’s managing director, Joseph Graziano, approached me to help create the company’s visual identity.

Profinity Capital Management neck tie

The design brief stipulated the need for a professional, stable, trustworthy appearance. One that was “cutting-edge, but not trendy.” The design needed to be simple, and without the use of “radical colours” in order to appeal to traditional investors.

View the portfolio entry here: Profinity Capital Management.

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]]> http://www.davidairey.com/profinity-capital-management/feed/ 41 New work: goTeach http://www.davidairey.com/goteach-brand-identity-design/ http://www.davidairey.com/goteach-brand-identity-design/#comments Sun, 04 Jul 2010 23:02:08 +0000 David Airey http://www.davidairey.com/?p=1048 goTeach book spine goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.]]> goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.

goTeach mind-map

“People should feel that goTeach, whilst being a newcomer in this sector, is a professional service that is encouraging and strong and ambitious (for them) and safe (for schools to advertise and for job seekers to explore opportunities).”
— GOTEACH

It was a requirement that the domain extension be clearly shown in the logotype.

View the portfolio entry here: goTeach.

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]]> http://www.davidairey.com/goteach-brand-identity-design/feed/ 49 New work: Ganze http://www.davidairey.com/ganze-brand-identity-design/ http://www.davidairey.com/ganze-brand-identity-design/#comments Thu, 15 Apr 2010 23:01:20 +0000 David Airey http://www.davidairey.com/?p=1007 Ganze tshirt design Ganze is a surf clothing label based in Ireland. I was hired to create a logotype that would appeal to the target market of 18-25 year-old women.]]> Ganze is a surf clothing label based in Ireland. I was hired to create a logotype that would appeal to the target market of 18-25 year-old women.

Ganze surfboard design

View the portfolio entry here: Ganze.

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]]> http://www.davidairey.com/ganze-brand-identity-design/feed/ 47 Yellow Pages logo refinement part I http://www.davidairey.com/yellow-pages-logo-refinement/ http://www.davidairey.com/yellow-pages-logo-refinement/#comments Mon, 05 Apr 2010 10:46:48 +0000 David Airey http://www.davidairey.com/?p=993 Yellow Pages book In August 2008 I was hired by the Canadian Yellow Pages to refine its "walking fingers" logo.]]> In August 2008 I was hired by the Canadian Yellow Pages to refine its “walking fingers” logo.

Previous Yellow Pages logo

old Yellow Pages logo

The mandate for the logo refinement could be summed up in this single statement — “to free the icon from print without losing its essence.”

With priorities having shifted online, the pages of the book (the yellow section in the symbol above) were no longer deemed appropriate enough for such obvious use.

Download the project design brief (36k .doc — as supplied by Yellow Pages).

A logo reference guide was also supplied at the beginning of the project (shown below).

old Yellow Pages logo guide

Preparatory work

Before addressing the Yellow Pages logo I was asked to present the board with a number of successful logo refinements from other companies, detailing why I thought each one worked. A very brief description behind some of my choices can be seen in these successful logo redesigns. Four of the strongest designs shown through the link are Dolby, Toys R Us, NFL, and MSNBC.

Another task was to compare the in-use logo with those of the Yellow Pages “friends.”

Yellow Pages logos

Although related by name and service, each business operates in a different global location, and is run as an independent organisation (hence the separate logo designs).

Focusing on the symbol

The “walking fingers” icon was where most of the design change would occur, and it was clear to me that the actual look of the fingers needed addressing.

Yellow Pages walking fingers

I thought the original bulge (shown above-left) created an unnecessarily top-heavy look, and that the pointed thumb-nail was overly feminine.

Yellow Pages site header

The in-use logo (above-left) was tested with the new hand (above-right). The new icon was tried with and without a border or background colour (below).

Yellow Pages icons

The hand was improved, but the question was posed: “Is there enough of a change to warrant spending $1M?” We were just starting with the experimentation, and worked through options including a dart alongside the “walking fingers” (a specific request by the board).

Yellow Pages logo symbols

Yellow Pages logo before and after

In November 2008, after a number of months working with the senior brand manager, I was told the company was undergoing some internal restructuring, and that the project would be placed on hold until the new year. The new year came and went, and after checking in with my client in May 2009, the project was still on hold, with the entire communications strategy now being reconsidered.

In March 2010 a new logo was unveiled (shown below), created by Canadian design agency TAXI. Dave Watson, TAXI’s creative director, kindly contacted me showing the work his team carried out with Yellow Pages, and I’ll give you an insight into their design process in my next blog article.

Yellow Pages logo by TAXI

—

Update: 09 April 2010
You can view part II of the Yellow Pages logo refinement here.

—

I enjoyed my time working with Yellow Pages, and I wish the company every success with the new brand identity. Thanks to TAXI for sharing the upcoming design work, too.

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]]> http://www.davidairey.com/yellow-pages-logo-refinement/feed/ 30 Aspect 46 brand identity design http://www.davidairey.com/aspect-46-brand-identity-design/ http://www.davidairey.com/aspect-46-brand-identity-design/#comments Mon, 22 Mar 2010 23:01:51 +0000 David Airey http://www.davidairey.com/?p=815 Aspect 46 business card design Aspect 46 is a start-up business facilitation service based in Spokane, Washington. The name is derived from the way things are viewed or regarded, and the number of chromosomes in a human. My task was to create an appropriate symbol, wordmark and stationery.]]> Aspect 46 is a start-up business facilitation service based in Spokane, Washington. The name is derived from the way things are viewed or regarded, and the number of chromosomes in a human. My task was to create an appropriate symbol, wordmark, and stationery.

Aspect 46 fleece design

View the portfolio entry here: Aspect 46.

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