A brand identity designer with clients around the world.


Smirnoff Caipiroska packaging

Published on July 31st, 2011 Read the 15 comments »

Smirnoff Caipiroska packaging design

This promotional packaging for Smirnoff Caipiroska by JWT Brasil caught my eye.

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Archived under Packaging.

How to package elastic bands

Published on July 4th, 2011 Read the 13 comments »

Elastic band packaging

The stronger the band, the more the box is squeezed.

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Archived under Packaging.

Universal wrapping paper

Published on March 9th, 2011 Read the 42 comments »

universal wrapping paper

Here’s an idea I thought was worth sharing — universal wrapping paper.

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Archived under Packaging.

Show me the macaroni

Published on December 30th, 2010 Read the 9 comments »

Macaroni & Cheese box design

Not to every designer’s taste, I’m sure, but a relevant example of how where food packaging is concerned, there are more factors at play than style alone.

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Archived under Branding, Packaging.

Minimalism in packaging design

Published on December 21st, 2010 Read the 38 comments »

downgraded brands?

An interesting project from the folk at Antrepo, taking a few examples of product packaging and stripping them back to the bare bones. It’s titled a minimalist effect in a maximalist market.

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Archived under Branding, Packaging.