Published on October 29th, 2007 Read the 22 comments »

No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a brand identity designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.
That might sound strange, but let me explain.
→ Continue reading Online marketing for logo designers
Archived under Identity, Marketing, Web.
Published on October 22nd, 2007 Read the 29 comments »

My humble blog is Scotland’s top entry into the Adage Power 150.
The Power 150 is a ranking of the world’s top English-language media and marketing blogs. The positions in the list are calculated using Google’s Page Rank, subscriber data from Bloglines, Technorati back-link info and a subjective total from Todd Andrlik (who created the original Power 150).
→ Continue reading Scotland’s first Adage Power 150 blog
Archived under Blogs, Marketing.
Published on October 5th, 2007 Read the 146 comments »

Yesterday, through a large increase in site visitors, I discovered that my Google penalty had been lifted. In this post, I’m going to tell you why I was penalised by Google, what I did to have the penalty removed, and how you can avoid a similar penalty for your website.
→ Continue reading How I reversed my Google ranking penalty
Archived under Marketing, Web.
Published on August 14th, 2007 Read the 51 comments »

To a kid, everything’s better in a McDonald’s wrapper.
Are your kids McDonald’s brainwashed?
→ Continue reading Advertising to children: right or wrong?
Archived under Advertising, Branding, Marketing.
Published on June 29th, 2007 Read the 47 comments »

More and more of us are doing business without ever meeting our service providers face-to-face. There’s one common stumbling block that can hinder any deal, and that’s the issue of trust.
Here are five simple steps that have helped me build trust online.
→ Continue reading 5 easy steps for building trust online
Archived under Marketing, Web.