No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a brand identity designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.
That might sound strange, but let me explain.
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My humble blog is Scotland’s top entry into the Adage Power 150.
The Power 150 is a ranking of the world’s top English-language media and marketing blogs. The positions in the list are calculated using Google’s Page Rank, subscriber data from Bloglines, Technorati back-link info and a subjective total from Todd Andrlik (who created the original Power 150).
→ Continue reading Scotland’s first Adage Power 150 blog
Yesterday, through a large increase in site visitors, I discovered that my Google penalty had been lifted. In this post, I’m going to tell you why I was penalised by Google, what I did to have the penalty removed, and how you can avoid a similar penalty for your website.
→ Continue reading How I reversed my Google ranking penalty
To a kid, everything’s better in a McDonald’s wrapper.
→ Continue reading Advertising to children: right or wrong?
More and more of us are doing business without ever meeting our service providers face-to-face. There’s one common stumbling block that can hinder any deal, and that’s the issue of trust.
Here are five simple steps that have helped me build trust online.
→ Continue reading 5 easy steps for building trust online