A brand identity designer with clients around the world.


Good design kills 20,000

Published on July 21st, 2009 Read the 30 comments »

Parthians and Romans

In the year 53 B.C., Marco Casio invaded Parthia with a 40,000 man army, and the goal of expanding the Roman Empire.

It was a disaster.

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Archived under Marketing.

Imitation vs differentiation

Published on June 18th, 2009 Read the 52 comments »

red pencil

Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.

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Archived under Branding, Marketing.

Northern Ireland’s designer twits

Published on June 14th, 2009 Read the 22 comments »

Twitter over capacity
Over capacity image by Mykl Roventine

Increasingly mentioned in the media, Twitter has replaced Delicious as my bookmarking tool of choice. I’m always interested in what local designers are up to, so here’s a “Top of the Twitter Design Charts” for Northern Ireland (be great to get a coffee / pint one weekend soon).

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Archived under Blogs, Marketing.

Getting your foot in the door

Published on February 16th, 2009 Read the 59 comments »

golden egg

Lee Newham is was a senior designer at London-based consultancy P&W. He received three or four CVs (resumes) every day, and here he offers some tips on how graphic designers can get to the top of the pile.

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Archived under Business, Marketing.

Designing through a recession

Published on November 26th, 2008 Read the 49 comments »

line graph

Here in the UK it’s all doom and gloom — at least that’s what the politicians would have you believe. As a self-employed designer, however, I’m in a great position to take advantage of the credit crunch, and with the right preparation, you can be too.

In this article I share the thoughts of some talented designers who are discussing the pros and cons of today’s economic climate.

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Archived under Graphics, Marketing.