David Airey is an independent graphic designer working with companies of all sizes since 2005.

The design pricing formula

money roll bank notes

Pricing is a task a lot of designers struggle with, and I’m regularly asked how I work it out.

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Good design kills 20,000

Parthians and Romans

In the year 53 B.C., Marco Casio invaded Parthia with a 40,000 man army, and the goal of expanding the Roman Empire.

It was a disaster.

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Imitation vs differentiation

red pencil

Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.

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Northern Ireland’s designer twits

Twitter over capacity
Over capacity image by Mykl Roventine

Increasingly mentioned in the media, Twitter has replaced Delicious as my bookmarking tool of choice. I’m always interested in what local designers are up to, so here’s a “Top of the Twitter Design Charts” for Northern Ireland (be great to get a coffee / pint one weekend soon).

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Getting your foot in the door

golden egg

Lee Newham offers some tips on how graphic designers can get to the top of the pile.

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