Published on July 11th, 2008 Read the 54 comments »

When I became self-employed, I mainly targeted the Scottish market.
Three years on, my logo design business is international, and just yesterday I began working with my first Japanese client – something I’d never have contemplated back in 2005. Throughout my short time of going it alone, I’ve learnt about online marketing, and here I share with you the importance of keywords within domain names.
→ Continue reading The real value of keyword-rich domains
Archived under Marketing, Web.
Published on July 3rd, 2008 Read the 37 comments »

Inside this month’s issue of Digital Arts is a feature about logo design.
I was interviewed, with Jerry Kuyper, and we discussed when logos fail.
→ Continue reading When logos fail, in Digital Arts
Archived under Identity, Marketing.
Published on July 1st, 2008 Read the 46 comments »

Ask any designer if they’re 100% satisfied with their work, and whether openly admitted or not, there’s a very high chance of a negative response.
→ Continue reading Why are designers never 100% satisfied?
Archived under Blogs, Marketing, Web.
Published on February 19th, 2008 Read the 17 comments »

David Bain, fellow Edinburgh resident and founder of Purple Internet Marketing Ltd, has just launched The 4 Phases of Internet Marketing, a free 61 page PDF report that provides an overview of Internet marketing.
For my personal summary of each section, read on.
→ Continue reading 4 Phases of Internet Marketing FREE report
Archived under Marketing.
Published on October 29th, 2007 Read the 22 comments »

No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a brand identity designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.
That might sound strange, but let me explain.
→ Continue reading Online marketing for logo designers
Archived under Identity, Marketing, Web.
Published on October 22nd, 2007 Read the 29 comments »

My humble blog is Scotland’s top entry into the Adage Power 150.
The Power 150 is a ranking of the world’s top English-language media and marketing blogs. The positions in the list are calculated using Google’s Page Rank, subscriber data from Bloglines, Technorati back-link info and a subjective total from Todd Andrlik (who created the original Power 150).
→ Continue reading Scotland’s first Adage Power 150 blog
Archived under Blogs, Marketing.
Published on October 5th, 2007 Read the 146 comments »

Yesterday, through a large increase in site visitors, I discovered that my Google penalty had been lifted. In this post, I’m going to tell you why I was penalised by Google, what I did to have the penalty removed, and how you can avoid a similar penalty for your website.
→ Continue reading How I reversed my Google ranking penalty
Archived under Marketing, Web.
Published on August 14th, 2007 Read the 51 comments »

To a kid, everything’s better in a McDonald’s wrapper.
Are your kids McDonald’s brainwashed?
→ Continue reading Advertising to children: right or wrong?
Archived under Advertising, Branding, Marketing.
Published on June 29th, 2007 Read the 47 comments »

More and more of us are doing business without ever meeting our service providers face-to-face. There’s one common stumbling block that can hinder any deal, and that’s the issue of trust.
Here are five simple steps that have helped me build trust online.
→ Continue reading 5 easy steps for building trust online
Archived under Marketing, Web.
Published on June 22nd, 2007 Read the 9 comments »

Edinburgh’s Beer 2.0 evening was a good chance to network with like-minded designers, inside the WhiteSpace building.
→ Continue reading Beer 2.0.1 evening at WhiteSpace
Archived under Marketing.