Why do so many companies treat potential users so much better than existing users? Think about it. The brochure is a thing of beauty, while the user manual is a thing of boredom. The brochure gets the big budget while the manual gets the big index.
What if we stopped making the docs we give away [...]
I’m a regular reader of Entrepreneur.com and I recently came across these 10 ideas for inexpensive marketing tactics that anyone can afford to try out.
If one of these works, do it again. If it works a little, fix it or adjust it, and then do it again. If it doesn’t work, just try another one [...]
Whilst Mick Jagger’s 60th birthday is newsworthy and brings about some pop psychology articles on ‘baby boomers’, I’ll be honest with you, marketing to the 50+ consumer generally bores the crap out of most marketers. It shouldn’t. This article explains why.
What do we mean by the ‘grey market’?
Many people associate the term ‘grey market’ with [...]