A brand identity designer working with clients across the globe. Get in touch to hire me, or if there's something I might be able to help with.


The real value of keyword-rich domains

http domain name

When I became self-employed, I mainly targeted the Scottish market.
Three years on, my logo design business is international, and just yesterday I began working with my first Japanese client – something I’d never have contemplated back in 2005. Throughout my short time of going it alone, I’ve learnt about online marketing, and here I share with you the importance of keywords within domain names.

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When logos fail, in Digital Arts

Digital Arts magazine

Inside this month’s issue of Digital Arts is a feature about logo design.
I was interviewed, with Jerry Kuyper, and we discussed when logos fail.

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Why are designers never 100% satisfied?

orange pacman eating limes

Ask any designer if they’re 100% satisfied with their work, and whether openly admitted or not, there’s a very high chance of a negative response.

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4 Phases of Internet Marketing FREE report

Purple Internet Marketing

David Bain, fellow Edinburgh resident and founder of Purple Internet Marketing Ltd, has just launched The 4 Phases of Internet Marketing, a free 61 page PDF report that provides an overview of Internet marketing.

For my personal summary of each section, read on.

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Online marketing for logo designers

bar chart sketch

No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a brand identity designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.

That might sound strange, but let me explain.

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Scotland’s first Adage Power 150 blog

Adage Power 150

My humble blog is Scotland’s top entry into the .

The Power 150 is a ranking of the world’s top English-language media and marketing blogs. The positions in the list are calculated using Google’s Page Rank, subscriber data from Bloglines, Technorati back-link info and a subjective total from (who created the original Power 150).

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How I reversed my Google ranking penalty

Google penalty

Yesterday, through a large increase in site visitors, I discovered that my Google penalty had been lifted. In this post, I’m going to tell you why I was penalised by Google, what I did to have the penalty removed, and how you can avoid a similar penalty for your website.

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Advertising to children: right or wrong?

McDonalds apple

To a kid, everything’s better in a McDonald’s wrapper.

Are your kids McDonald’s brainwashed?

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5 easy steps for building trust online

Pinocchio

More and more of us are doing business without ever meeting our service providers face-to-face. There’s one common stumbling block that can hinder any deal, and that’s the issue of trust.

Here are five simple steps that have helped me build trust online.

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Beer 2.0.1 evening at WhiteSpace

David Airey graphic designer

Edinburgh’s Beer 2.0 evening was a good chance to network with like-minded designers, inside the WhiteSpace building.

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