A few years back, on April 1st, I was catching a flight from Belfast to Edinburgh. Me and the rest of the passengers were surprised to hear the captain announce, “We will shortly be arriving in Amsterdam.”
It’s amusing what some people are coming up with for April Fool’s Day marketing campaigns.
Google launched their Gmail on [...]
Are you a smoker? Would this cigarette packaging (above) put you off smoking? I bet Marlboro are loving this government addition to their cigarette packets. Pitcure the facial expression of your date, when you calmly light up a cigarette before flipping the packet onto the table where she sits opposite. I think it’d be a [...]
#1: What colour shall we make our new range of mobile phones?
#2: Hmmmm. Shall we use Pantone?
#1: Yes! What will we call the colour range?
#2: Hmmmm. Shall we use Pantone?
#1: Super! How will we market the new style?
#2: Hmmmm. Shall we use Pantone?
I found these over at Peter’s J-List side blog, which is a site [...]
Do you want old friends or family to be able to easily find you online? Is your name a common one that you think will never be at the top of a Google, Yahoo or MSN search? Well, here’s a quick and easy way to get yourself a FREE sponsored link at the top of [...]
With work becoming more and more time constrained, in today’s 24/7 flat-world environment, can you say you’re happy with your current working conditions? Well, when you put things into perspective it’s very hard to argue against what you have.
However, I know that some of us like a good argument (I mean debate) so take a [...]
I’m not one to advertise a third party unless I think it’s a valuable service for you, so this is one worth a look in my opinion. It’s called ‘bla.st‘ (that’s the UK directory, which you can change while there) and it’s a website where you can upload your business card for free to let [...]
Are you interested in marketing? If you have something to sell, be it a product or service, then you should be.
In the spirit of helping you learn from other business’s successes and failures, I offer a list of 5 marketing stunts that exceeded expectations.
5 Marketing Stunts Done Right
Company: Taco Bell Corp
Year of the Stunt: 1996
The Stunt: In the morning, an ad appeared in The New York Times with a headline that read: “Taco Bell Buys [...]
Why do so many companies treat potential users so much better than existing users? Think about it. The brochure is a thing of beauty, while the user manual is a thing of boredom. The brochure gets the big budget while the manual gets the big index.
What if we stopped making the docs we give away [...]
I’m a regular reader of Entrepreneur.com and I recently came across these 10 ideas for inexpensive marketing tactics that anyone can afford to try out.
If one of these works, do it again. If it works a little, fix it or adjust it, and then do it again. If it doesn’t work, just try another one [...]