Figuring out the Amazon Sales Rank

Amazon.com logo

As an author, I’m keen to know how book sales are going, so it makes sense to check the stats provided by the world’s largest bookseller, Amazon. The retailer displays what’s known as the Amazon Sales Rank.

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Tips for finding and securing graphic design jobs

lead type

I receive a lot of email asking for advice about graphic design jobs, so to help, I’ve created this short Q&A video.

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New not improved

old Monster Munch packaging

Just because something is new, doesn’t mean it’s better.

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The design pricing formula

money roll bank notes
Money roll photo by Gnerk

Pricing is a task a lot of designers struggle with, and I’m regularly asked how I work it out. As much as I want to, I can’t tell you what you should be charging, and the design pricing formula explains why.

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Good design kills 20,000

Parthians and Romans

In the year 53 B.C., Marco Casio invaded Parthia with a 40,000 man army, and the goal of expanding the Roman Empire.

It was a disaster.

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Imitation vs differentiation

red pencil

Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.

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Northern Ireland’s designer twits

Twitter over capacity
Over capacity image by Mykl Roventine

Increasingly mentioned in the media, Twitter has replaced Delicious as my bookmarking tool of choice. I’m always interested in what local designers are up to, so here’s a “Top of the Twitter Design Charts” for Northern Ireland (be great to get a coffee / pint one weekend soon).

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Getting your foot in the door

paper stack

Lee Newham is a senior designer at London-based design consultancy, P&W. He receives around three or four CVs (resumés) every day, and here he details some tips on how graphic designers can get those CVs to the top of the pile.

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Designing through a recession

line graph

Here in the UK it’s all doom and gloom — at least that’s what the politicians would have you believe. As a self-employed designer, however, I’m in a great position to take advantage of the credit crunch, and with the right preparation, you can be too.

In this article I share the thoughts of some talented designers who are discussing the pros and cons of today’s economic climate.

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davidairey.com featured in HOW Magazine

HOW Magazine

www.davidairey.com has been featured in the October 2008 issue of HOW Magazine — the leading creativity, business and technology magazine for graphic designers. The great news comes hot on the heels of my appearance in Digital Arts. Here are a few photos along with some resources for your online promotion.

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