Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.
Over capacity image by Mykl Roventine
Increasingly mentioned in the media, Twitter has replaced Delicious as my bookmarking tool of choice. I’m always interested in what local designers are up to, so here’s a “Top of the Twitter Design Charts” for Northern Ireland (be great to get a coffee / pint one weekend soon).
Lee Newham is a senior designer at London-based design consultancy, P&W. He receives around three or four CVs (resumés) every day, and here he details some tips on how graphic designers can get those CVs to the top of the pile.
Here in the UK it’s all doom and gloom — at least that’s what the politicians would have you believe. As a self-employed designer, however, I’m in a great position to take advantage of the credit crunch, and with the right preparation, you can be too.
In this article I share the thoughts of some talented designers who are discussing the pros and cons of today’s economic climate.
www.davidairey.com has been featured in the October 2008 issue of HOW Magazine — the leading creativity, business and technology magazine for graphic designers. The great news comes hot on the heels of my appearance in Digital Arts. Here are a few photos along with some resources for your online promotion.
When I became self-employed, I mainly targeted the Scottish market.
Three years on, my logo design business is international, and just yesterday I began working with my first Japanese client – something I’d never have contemplated back in 2005. Throughout my short time of going it alone, I’ve learnt about online marketing, and here I share with you the importance of keywords within domain names.
Image copyright: Becca Fatora
Ask any designer if they’re 100% satisfied with their work, and, whether openly admitted or not, there’s a very high chance of a negative response. That’s not to say their designs aren’t successful. Far from it. The statement refers more to the bane of any designers life – being overly critical – especially when designing for their own self-promotion.
In this article I share thoughts about my online appearance, feature blog designs that appeal to me, and detail the most important factors to consider for your own website design.
David Bain, fellow Edinburgh resident and founder of Purple Internet Marketing Ltd, has just launched The 4 Phases of Internet Marketing, a free 61 page PDF report that provides an overview of Internet marketing.
For my personal summary of each section, read on.
No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a logo designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.
That might sound strange, but let me explain.
My humble blog is Scotland’s top entry into the Adage Power 150.
The Power 150 is a ranking of the world’s top English-language media and marketing blogs. The positions in the list are calculated using Google’s Page Rank, subscriber data from Bloglines, Technorati back-link info and a subjective total from Todd Andrlik (who created the original Power 150).