A few weeks ago I had the pleasure of meeting David Bain, fellow Edinburgh resident and founder of Purple Internet Marketing Ltd. David has just launched The 4 Phases of Internet Marketing, and to celebrate the launch, he’s offering you a free 61 page PDF report, providing an insightful overview of Internet marketing.
The report is […]
No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a logo designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.
That might sound strange, but let me explain.
I attract […]
My humble blog is Scotland’s top entry into the Adage Power 150.
The Power 150 is a ranking of the world’s top English-language media and marketing blogs. The positions in the list are calculated using Google’s Page Rank, subscriber data from Bloglines, Technorati back-link info and a subjective total from Todd Andrlik (who created the original […]
Yesterday, through a large increase in visitor numbers to my website, I discovered that my Google penalty has been lifted. In this article, I’m going to tell you why I was penalised by Google, what I did to have the penalty removed, and how you can avoid a similar penalty for your website / blog.
Last […]
To a kid, everything’s better in a McDonald’s wrapper.
The Chicago Sun Times recently reported, Are your kids McDonald’s brainwashed?
The article follows research by Stanford University’s associate professor of pediatrics, Dr Tom N. Robinson. The study, involving 63 children aged 3–5, had the kids taste the exact same McDonald’s food, wrapped in branded and un-branded packaging. Every time, the food in the un-branded wrappers lost the taste test.
More and more of us are doing business without ever meeting our customers / retailers / service providers face-to-face. There’s one common stumbling block that can hinder any deal, and that’s the issue of trust.
Since I launched this blog last October I’ve increasd the number of overseas clients that I’m proud to do business with.
When […]
Edinburgh’s Beer 2.0 evening was a chance to network with like-minded creatives, inside the WhiteSpace building.
Social networking helps connect you with many like-minded people throughout the world. Some of us spend hours on end trawling through social networking sites, forgetting one very simple step to build your social networks.
Link to your personal pages
I’m jumping in here, following recent posts from Wendy Piersall, public speaker, Dennis Bjørn Peterson, expert consultant and […]
Creative presentations?
I don’t know about you, but I used to fear group presentations. Since back in the old days I’ve given more than enough talks (combined with a short spell as an English teacher) so they don’t bother me now.
Powerpoint is a common computer program for some visual aids during presentations, but when was the […]
A few years back, on April 1st, I was catching a flight from Belfast to Edinburgh. Me and the rest of the passengers were surprised to hear the captain announce, “We will shortly be arriving in Amsterdam.”
It’s amusing what some people are coming up with for April Fool’s Day marketing campaigns.
Google launched their Gmail on […]