A brand identity designer working with clients across the globe. Get in touch to hire me, or if there's something I might be able to help with.


The Wired Kayaker

The Wired Kayaker logo design

The Wired Kayaker is a blog that combines kayaks, gear and gadgets into one.

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Online marketing for logo designers

bar chart sketch

No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a brand identity designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.

That might sound strange, but let me explain.

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Tips for logo design website names

I love new york logo

I write regular blog posts about logo design, but the focus of this site is broader than that, also covering , , , and other designer-related topics. Therefore, I’ve decided to launch a website focused entirely on logo design, and want to involve you in the process.

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Do you follow logo design trends?

Logolounge logos

Trends quickly come and go in logo design, which can leave your corporate identity looking dated almost before it’s rolled out.

It’s easy to say, “I don’t follow trends”, but with so many internal and external influences surrounding us, how can we honestly say we’re not affected by what others are doing?

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Miskeeto brand identity design

Miskeeto logo design

I was approached to design a new brand identity for Miskeeto. Here’s a brief look at the identity design process.

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Logo of the month #5

Eight logo design

The logo design above, for Eight, is by , a creative agency based in Covent Garden, London. I was reminded of the above design when looking through this years’ Eulda (European Logo Design Annual) winners. One of the Eulda entries is shown below, for Eight, a business lounge bar, and it’s based upon the same idea, but with much less effect in my opinion.

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My identity design process

the design brief

It’s of benefit for prospective clients to have an overview of my methods, and here I divide my brand identity design process into a number of sections, giving you a look at how I work.

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10 steps to great logo designs

Pencil sketch

  1. Sketch
  2. Sketch again
  3. And again

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Logo design for StressWell

stresswell logo design black and white

I was recently approached to design a brand-identity logo for StressWell™, for use in web and print-based promotional materials.

StressWell™ is a holistic stress management and wellness program, and my client wished to include a seahorse visual in the final logo design. The rationale for the seahorse inclusion is as follows:

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Just how original is your logo design?

My logo design

Every client wants an original logo. That’s perfectly acceptable. But as a designer, just how original is it possible to be?

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