David Airey, graphic designer

The Wired Kayaker

Published on October 30th, 2007 Read the 25 comments »

The Wired Kayaker is a blog that combines kayaks, gear and gadgets into one.

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Archived under Identity, Portfolio.

Online marketing for logo designers

Published on October 29th, 2007 Read the 22 comments »

No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a brand identity designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.

That might sound strange, but let me explain.

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Archived under Identity, Marketing, Web.

Tips for logo design website names

Published on October 3rd, 2007 Read the 66 comments »

I write regular blog posts about logo design, but the focus of this site is broader than that, also covering blog tips, marketing, photography, typography and other designer-related topics. Therefore, I’ve decided to launch a website focused entirely on logo design, and want to involve you in the process.

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Archived under Identity.

Do you follow logo design trends?

Published on September 28th, 2007 Read the 32 comments »

Trends quickly come and go in logo design, which can leave your corporate identity looking dated almost before it’s rolled out.

It’s easy to say, “I don’t follow trends”, but with so many internal and external influences surrounding us, how can we honestly say we’re not affected by what others are doing?

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Archived under Identity.

Miskeeto brand identity design

Published on September 20th, 2007 Read the 49 comments »

I was approached to design a new brand identity for Miskeeto. Here’s a brief look at the identity design process.

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Archived under Identity, Portfolio.

Logo of the month #5

Published on September 18th, 2007 Read the 47 comments »

The logo design above, for Eight, is by Stylo Design, a creative agency based in Covent Garden, London. I was reminded of the above design when looking through this years’ Eulda (European Logo Design Annual) winners. One of the Eulda entries is shown below, for Eight, a business lounge bar, and it’s based upon the same idea, but with much less effect in my opinion.

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Archived under Identity.

My identity design process

Published on September 6th, 2007 Read the 118 comments »

It’s of benefit for prospective clients to have an overview of my methods, and here I divide my brand identity design process into a number of sections, giving you a look at how I work.

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Archived under Business, Identity.

10 steps to great logo designs

Published on July 29th, 2007 Read the 27 comments »

1. Sketch
2. Sketch again
3. And again

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Archived under Identity.

Logo design for StressWell

Published on July 23rd, 2007 Read the 34 comments »

I was recently approached to design a brand-identity logo for StressWell™, for use in web and print-based promotional materials.

StressWell™ is a holistic stress management and wellness program, and my client wished to include a seahorse visual in the final logo design. The rationale for the seahorse inclusion is as follows:

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Archived under Identity, Portfolio.

Just how original is your logo design?

Published on July 17th, 2007 Read the 39 comments »

Every client wants an original logo. That’s perfectly acceptable. But as a designer, just how original is it possible to be?

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Archived under Identity.