5 useful logo design tips

In this guest post, Jacob Cass briefly covers five of his logo design tips, mentioning a few logo resources too.
Update: 28 May 2009
Here you’ll find my own list of 10 logo design tips from the field.

In this guest post, Jacob Cass briefly covers five of his logo design tips, mentioning a few logo resources too.
Update: 28 May 2009
Here you’ll find my own list of 10 logo design tips from the field.

I searched through some logo design portfolios and found five excellent monograms from respected designers. Below each example is a link to their design portfolios.

Nate Whitehill, of both Nate Whitehill dot com and Unique Blog Designs (UBD), approached me to design a new logo for UBD.

The Wired Kayaker is a blog that combines kayaks, gear and gadgets into one. It’s authored by Drew Bennett, the gold award winner of my graphic design prize draw, and one of Drew’s prizes was a custom logo design from yours truly. Read on for more details.

No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a brand identity designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.
That might sound strange, but let me explain.

I write regular blog posts about logo design, but the focus of this site is broader than that, also covering blog tips, marketing, photography, typography and other designer-related topics. Therefore, I’ve decided to launch a website focused entirely on logo design, and want to involve you in the process.

Trends quickly come and go in logo design, which can leave your corporate identity looking dated almost before it’s rolled out.
It’s easy to say, “I don’t follow trends”, but with so many internal and external influences surrounding us, how can we honestly say we’re not affected by what others are doing?

I was approached to design a new brand identity for Miskeeto. Here’s a very brief insight into the identity design process.

The logo design above, for Eight, is by Stylo Design, a creative agency based in Covent Garden, London. I was reminded of the above design when looking through this years’ Eulda (European Logo Design Annual) winners. One of the Eulda entries is shown below, for Eight, a business lounge bar, and it’s based upon the same idea, but with much less effect in my opinion.

It’s of benefit for prospective clients to have an overview of my methods, and here I divide my brand identity design process into a number of sections, giving you a look at how I work.