Miskeeto brand identity design
When approached to design a new brand identity for Miskeeto, I was given some background info about the company. It went a little something like this.
- Who, what, where, when
- View my design portfolio
- Visit Logo Design Love
- Read my book
- Advertising
- Branding
- Creative resources
- Designers & clients
- Graphic design
- Identity design
- Marketing mix
- Photography
- Portfolio works
- Poster design
- Print management
- Splash of colour
- Stationery design
- The art scene
- The blog world
- Type and typography
- Web development
- Writing and such
Graphic designer
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Logo of the month #5
The logo design above, for Eight, is by Stylo Design, a creative agency based in Covent Garden, London. I was reminded of the above design when looking through this years’ Eulda (European Logo Design Annual) winners. One of the Eulda entries is shown below, for Eight, a business lounge bar, and it’s based upon the same idea, but with much less effect in my opinion.
The brand identity design process
It’s of benefit for prospective clients to have an overview of my methods, and here I divide the brand identity design process into a number of sections, giving you a look at how I work.
Logo design for StressWell
I was recently approached to design a brand-identity logo for StressWell™, for use in web and print-based promotional materials.
StressWell™ is a holistic stress management and wellness program, and my client wished to include a seahorse visual in the final logo design. The rationale for the seahorse inclusion is as follows:
Just how original is your logo design?
Originality is a term that many of my graphic design clients use. Of course it’s perfectly acceptable to want a logo design that has never been seen before and that never will be seen again.
However, as a designer, just how original do you think it’s possible to be?
Logo design contests are bad for business
Picture this. You’re the employee who’s responsible for hiring a design agency. Your company’s corporate identity is in need of a re-vamp but it’s nearing the end of the financial year, so the budget is already stretched (the standard scenario).
You’re in a boardroom meeting and you propose the idea of holding a design contest, where you receive a ton of variations, and only the winning designer gets paid. Isn’t that a great idea?
Well, here are just two very important points you need to consider before going ahead.
→ Continue reading Logo design contests are bad for business
Logo design for Drumryden
Drumryden is a new architectural firm in Scotland. The client asked for a simplistic, solid and angular text logo that symbolised the strength behind their developments. Red was stipulated as the colour of choice.
Davidson Locksmith brand identity design
I was approached by the established Scottish locksmith, Trevor Davidson, who was in need of a fresh identity to match his strong reputation and to replace his dated corporate appearance.
The brief stated that a padlock or key icon was to remain in some shape or form, and I wanted to unify the name and mark in a way that wasn’t seen in the old logo design.
Wikipedia link to my logo designer article
I was checking through my web stats earlier and found some visitors arriving from Wikipedia.
After following where they were coming from I found one of my articles listed on the Wikipedia page for logo (in the external links section).
→ Continue reading Wikipedia link to my logo designer article