Fidelity Hearing Center brand identity

I was approached by the California-based Fidelity Hearing Center, and asked to design a brand identity that was easily differentiated from their competition.

I was approached by the California-based Fidelity Hearing Center, and asked to design a brand identity that was easily differentiated from their competition.

Today I’m unveiling my second ever blog launch (after this one), and you’re invited to take look. Logo Design Love is a new blog that devotes all its attention towards logo design.
In this post I offer a brief insight into my thought process and reasoning.

I was recently approached by a newcomer in the record label field, asking if I could assist with their logo design.
The company name is Four Figures One Head, or FFOH.
FFOH was initiated towards the end of 2007 by four leading music producers here in the UK, and they required an identity that was both original, and that represented their unique standing as a collective of talented individuals.

In this guest post, Jacob Cass briefly covers five of his logo design tips, mentioning a few logo resources too.
Update: 28 May 2009
Here you’ll find my own list of 10 logo design tips from the field.

I searched through some logo design portfolios and found five excellent monograms from respected designers. Below each example is a link to their design portfolios.

Nate Whitehill, of both Nate Whitehill dot com and Unique Blog Designs (UBD), approached me to design a new logo for UBD.

The Wired Kayaker is a blog that combines kayaks, gear and gadgets into one. It’s authored by Drew Bennett, the gold award winner of my graphic design prize draw, and one of Drew’s prizes was a custom logo design from yours truly. Read on for more details.

No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a logo designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.
That might sound strange, but let me explain.

I write regular blog posts about logo design, but the focus of this site is broader than that, also covering blog tips, marketing, photography, typography and other designer-related topics. Therefore, I’ve decided to launch a website focused entirely on logo design, and want to involve you in the process.

Trends quickly come and go in logo design, which can leave your corporate identity looking dated almost before it’s rolled out.
It’s easy to say, “I don’t follow trends”, but with so many internal and external influences surrounding us, how can we honestly say we’re not affected by what others are doing?