Logo design for Drumryden

Drumryden is a new architectural firm in Scotland. The client asked for a simplistic, solid and angular text logo that symbolised the strength behind their developments. Red was stipulated as the colour of choice.

Drumryden is a new architectural firm in Scotland. The client asked for a simplistic, solid and angular text logo that symbolised the strength behind their developments. Red was stipulated as the colour of choice.

I was approached by the established Scottish locksmith, Trevor Davidson, who was in need of a fresh identity to match his strong reputation and to replace his dated corporate appearance.
The brief stated that a padlock or key icon was to remain in some shape or form, and I wanted to unify the name and mark in a way that wasn’t seen in the old logo design.

I was checking through my web stats earlier and found some visitors arriving from Wikipedia.
After following where they were coming from I found one of my articles listed on the Wikipedia page for logo (in the external links section).

You’ve been showing your annoyance / dislike / shock about yesterday’s launch for London’s 2012 logo. Thank you everyone who took time out to leave very welcomed comments in my previous olympic logo design article.
I woke up today to yet more news stories about the overwhelming negative impressions, worldwide, to London’s olympic logo, so thought I’d follow-up with a few more thoughts from around the online community.

What were they thinking?
Today saw the launch of London’s 2012 olympic logo, created by designers at Wolff Olins. What were they thinking? Do you like the logo design?

Here are some of the pencil sketches I created during my personal logo design process. I think that overall, this constitutes around half the total sketches made (others were on scraps of paper that have been either lost or thrown away).

Sometimes our natural tendency is to minimize or skip the sketching process altogether, and we try and jump straight ahead to the finished product.
Bad idea.
The sketchpad becomes an arena. This is the proving ground where an idea is batted around and subjected to the whim of the author.

Are these some of the world’s best logo designers? There are many other iconic logo designers, but these are names associated with some of the best logos around. Leave your thoughts, objections or suggestions by typing a comment.

A large number of people undervalue the importance of their logo. Sure, the logo is only one small part of your brand, but it is an important part nonetheless. I recently subscribed through Google to an RSS feed for blog posts containing the words ‘logo design’. Here are some excerpts from the many posts I’ve since read.