David Airey is an independent graphic designer working with companies of all sizes since 2005.

Identity Designed half-century

ID logo

Identity Designed has reached a half-century of brand case studies.

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New work: Pinebank Asset Management

Pinebank identity design

I was hired to design an identity that captured “New York City unpretentious wealth.”

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New work: Profinity Capital Management

Profinity Capital Management stock levels

A Pittsburgh-based start-up asset management company.

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Identity Designed

Identity Designed

I’ve just launched Identity Designed — a showcase of brand identities.

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Qualities to achieve in identity standards

Christopher Doyle styleguide colour variations

Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.

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