Logo of the month #9
The Guild of Food Writers (GFW) is an established organisation dedicated to excellence in food writing and culinary education. Here I offer a short critique of the logo and it’s online application.
A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.
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6 months of Logo Design Love
My second blog, Logo Design Love, has been live for 6 months now.
It was launched to focus solely on logo design, whereas here on davidairey.com I publish articles on a broader range of topics.
Here just a few of the half year highlights.
Hilcon brand identity design
Hilcon is a construction firm in Norway, and it was my role to create their identity package, including a logo design, business card and letterhead.
35+ iconic logo designers
I’ve launched a new website to document information on the world’s most iconic logo designers. The site features inspirational creatives such as Herb Lubalin, Steff Geissbuhler and Alan Fletcher. You might wonder why I’m using a new website rather than simply publishing the details here, or on Logo Design Love, so I’ll tell you a short story.
When logos fail, in Digital Arts
Inside this month’s issue of Digital Arts is a feature about logo design.
I was interviewed, with Jerry Kuyper, and we discussed when logos fail.
Logo of the month #8
The Presbyterian Church / PC (USA) logo (shown above) was created by Rhode Island firm, Malcolm Grear Designers.
Update: 02 July 2008
After some excellent discussion, I’ve thought twice about how effective this design is. It’s clear the flames beneath the cross offer associations that can be detrimental to the brand, and I’ve enjoyed reading everyone’s thoughts.
Decoding Design by Maggie Macnab
Decoding Design: Understanding and Using Symbols in Visual Communication
WDE brandmark and card
WDE is an engineering firm in Belfast, Northern Ireland. The company specialises in the rental and repair of forklift trucks, and it was my role to create a new identity and business card design. The design brief stipulated that a simple mark was the target. One that didn’t literally portray the actual shape of a truck, but that bore some resemblance.
Marks of Excellence by Per Mollerup
If there’s one logo design book I’d recommend above all others, I’m hard pressed to name a better candidate than Marks of Excellence: the history and taxonomy of trademarks, by Per Mollerup. Here’s a glimpse of what to expect inside.
Dosh Dosh brand identity design
I was approached by Maki, author of the popular Dosh Dosh website. He asked if I’d like to work with him on his new logo design, and as I’ve been a fan of his blog articles for some time, I was more than happy to agree.
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