Logo of the month #10
The Mill logo, by North Design, London, catches my eye more than most from the Michael Evamy book, Logo. Here’s a brief explanation.
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Talking about
Komplett Fitness brand identity design
Komplett Fitness is a company selling training equipment and fitness consulting. Based in Norway, their target customers are those looking to buy commercial fitness equipment, such as healthcare institutions and gymnasiums. Here I offer an insight of the identity design process.
10 things to expect from your designer
Choosing the right designer is vital. Anyone can design a logo, but not everyone can design the right logo. This article details 10 things to expect from a graphic designer, helping you make the right decision.
Logo of the month #9
The Guild of Food Writers (GFW) is an established organisation dedicated to excellence in food writing and culinary education. Here I offer a short critique of the logo and it’s online application.
6 months of Logo Design Love
My second blog, Logo Design Love, has been live for 6 months now.
It was launched to focus solely on logo design, whereas here on davidairey.com I publish articles on a broader range of topics.
Here just a few of the half year highlights.
Hilcon brand identity design
Hilcon is a construction firm in Norway, and it was my role to create their identity package, including a logo design, business card and letterhead. At the time of writing, their website is undergoing a re-design, following the identity launch. Here I offer a brief insight into the design process.
35+ iconic logo designers
I’ve launched a new website to document information on the world’s most iconic logo designers. The site features inspirational creatives such as Herb Lubalin, Steff Geissbuhler and Alan Fletcher. You might wonder why I’m using a new website rather than simply publishing the details here, or on Logo Design Love, so I’ll tell you a short story.
When logos fail, in Digital Arts
Inside this month’s issue of Digital Arts is a feature about logo design.
I was interviewed, with Jerry Kuyper, and we discussed when logos fail.
Logo of the month #8
The Presbyterian Church / PC (USA) logo (shown above) was created by Rhode Island firm, Malcolm Grear Designers.
Update: 02 July 2008
After some excellent discussion, I’ve thought twice about how effective this design is. It’s clear the flames beneath the cross offer associations that can be detrimental to the brand, and I’ve enjoyed reading everyone’s thoughts.
Decoding Design by Maggie Macnab
Decoding Design: Understanding and Using Symbols in Visual Communication