Category: Identity Page 3 of 4

Tudor Bourn brand identity design

Tudor Bourn logo design

The Tudor Bourn collection is a proposed range of bed linen targeted at the 45-65 age group.

Logo Design Love Awards now open

Logo Design Love Awards

The Logo Design Love Awards are open for submission.

Logo Design Love launches

Logo Design Love

Today I’m unveiling my second ever blog launch (after this one), and you’re invited to take look. Logo Design Love is a new blog that devotes all its attention towards logo design.

In this post I offer a brief insight into my thought process and reasoning.

Logo design for the FFOH record label

FFOH logo design

I was approached by the owners of a new record label to design their logo.

Five useful logo design tips

color pencils

Jacob Cass briefly covers five of his logo design tips, mentioning a few logo resources too.

Five great monogram logo designs


I searched some portfolios and found these five great monograms.

Tips for logo design website names

I love new york logo

I write regular blog posts about logo design, but the focus of this site is broader than that, also covering , , , and other designer-related topics. Therefore, I’ve decided to launch a website focused entirely on logo design, and want to involve you in the process.

Do you follow logo design trends?

Logolounge logos

Trends quickly come and go in logo design, which can leave your corporate identity looking dated almost before it’s rolled out.

It’s easy to say, “I don’t follow trends”, but with so many internal and external influences surrounding us, how can we honestly say we’re not affected by what others are doing?

Miskeeto symbol design

Miskeeto logo design

I was asked to design a new symbol for Miskeeto.

Logo of the month #5

Eight logo design

The logo design above, for Eight, is by , a creative agency based in Covent Garden, London. I was reminded of the above design when looking through this years’ Eulda (European Logo Design Annual) winners. One of the Eulda entries is shown below, for Eight, a business lounge bar, and it’s based upon the same idea, but with much less effect in my opinion.

Design process

the design brief

I’ve divided my identity design process into a number of sections.

10 steps to great logo designs

Pencil sketch

You’ll quickly rule out many logo ideas this way prior to wasting time in Adobe Illustrator.

Logo for StressWell

stresswell logo design black and white

I was asked to design a logo for StressWell.

Just how original is your logo?

Dosh Dosh David Airey logos

Every client wants an original logo. But as a designer, how original can you be?

Logo design contests are bad for business

Podcast Guild logo

Ask your colleagues just how much value they place on brand identity.

Wikipedia link to my logo designer article

logo design

I was checking through my web stats earlier and found some visitors arriving from Wikipedia.

After following where they were coming from I found one of my articles listed on the Wikipedia page for logo (in the external links section).

Alternative London 2012 logos

London olympic logo

More news about the negative impressions of the London 2012 logo.

London 2012 Olympics logo disaster

London 2012 logo

Today saw the launch of London’s 2012 Olympic logo, created by designers at Wolff Olins.

The fundamental necessity of the sketchpad process

blueprint sketch

Sometimes our natural tendency is to minimize or skip the sketching process altogether, and we try and jump straight ahead to the finished product. Bad idea. The sketchpad becomes an arena. This is the proving ground where an idea is batted around and subjected to the whim of the author.

The world’s best logo designers?

Families logo

Are these some of the world’s best logo designers? There are many other iconic logo designers, but these are names associated with some of the best logos around. Leave your thoughts, objections or suggestions by typing a comment.

What’s your logo worth?


Many people undervalue the importance of their logo. Sure, it’s just one small part of your brand, but it’s an important part nonetheless.

Is your logo design phallic?

Kegel Male Trainer

No beating around the bush. Your logo looks like a penis.

Logo design sketches that don’t work

Pencil and paper

The proposed name is Five 54, representing the degrees of longitude and latitude where my friend was born.

Just how good are LogoPond’s logos?

A few of the more effective logos from LogoPond.

European logo design awards

Eulda 2007

The only award scheme endorsed by 50+ national and international design associations.

Italia logo design from Landor

Italy logo

Graphic designers are up in arms after Italy unveiled a new logo.

Logo of the month #4

SinkIt logo

Sinkit is a tool used to improve a golfer’s putting skills. Here’s the excellent logo.

How important is a logo?

Small Business Branding

Nick Rice at Small Business Branding published 9 Branding Tips For Small Businesses.

Logo of the month #3

Robin Rutherford dentist logo

Here’s a recent logo for Robin Rutherford, a cosmetic and implant dentist.