David Airey is an independent graphic designer working with companies of all sizes since 2005.

Remove the logo. Know the brand.

Burberry tie

A little reminder that we need create more than just wordmarks and symbols.

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Identify

Identify by Chermayeff & Geismar

Identity design is not about what one likes or dislikes. It’s about what works.

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New work: TalkTo

TalkTo logo on tshirt

I recently created a number of identity design variations for Massachusetts-based startup TalkTo.

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New work: Digital Luxury Group

Digital Luxury Group

An agency providing online marketing services to companies active in the luxury industry.

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Identity Designed half-century

ID logo

Identity Designed has reached a half-century of brand case studies.

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