A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.
Over the past couple of years, I’ve been featuring a third-party ‘logo of the month’. Designs are chosen according to my thoughts on what makes a good logo, and the conversation generated has brought about a change of mind on more than one occasion. Here’s a roundup with 10 of my personal favourites alongside a small sample of the discussion.
This identity design project was completed for Ingalls & Associates, a New York-based consulting, surveying, and engineering firm, established more than 20 years ago.
Jacqueline Ingalls asked me to redesign their brand identity, and to provide accompanying stationery (letterhead and business card design).
Giacom was established in 1998 as a business-to-business Internet services provider (ISP). The company boasts a rising customer base of 70,000, and an extensive client list that includes the likes of American Airlines, the Ministry of Defence, Channel Four, Experian and Corus.
Managing director, Nick Marshall, contacted me to ask if I’d help create a new brand identity, and after some initial communications, I gratefully accepted the project.
Human Worldwide is a music and sound design initiative, creating work for commercials, film, television and culture. The Human logo was designed by Paul Driver, of London-based design firm, Social UK.
Ecometrica is an independent business bringing together experienced analysts and world-class scientists. It’s based in Edinburgh, Scotland, and Montreal, Canada, and it was my role to design a distinctive brand identity for the new company (started in October 2008). Here’s a brief insight of my design process.
The following logos have been photographed from Michael Evamy’s Logo, an inspiring book showcasing many great designs.
Dominique Berthier, Managing Director at Berthier Associates, approached me to redesign his company’s identity.
Berthier Associates Co., Ltd. was launched in 1987, specialising in the planning, design, installation and maintenance of modern workspaces. The Tokyo-based company provides coverage throughout Japan, and here I offer an insight into the design process.
→ Continue reading Berthier Associates brand identity design
The Mill logo, by North Design, London, catches my eye more than most from the Michael Evamy book, Logo. Here’s a brief explanation.
Komplett Fitness is a company selling training equipment and fitness consulting. Based in Norway, their target customers are those looking to buy commercial fitness equipment, such as healthcare institutions and gymnasiums. Here I offer an insight of the identity design process.
Choosing a designer can be a daunting decision for a client. After all, the visual identity of his/her business depends on the choice. Here are a few important attributes to expect from a graphic designer.
