The Wired Kayaker is a blog that rolls kayaks, gear and gadgets into one. It’s authored by Drew Bennett, the gold award winner of my graphic design prize draw, and one of Drew’s prizes was a custom logo design from yours truly. Read on for more details.
No matter what industry you’re in, you need to pay attention to what your prospective customers are looking for. As many of you know, I specialise as a logo designer, but that’s not to say I should focus 100% of my efforts on marketing myself as such.
That might sound strange, but let me explain.
I write regular blog posts about logo design, but the focus of this site is broader than that, also covering blog tips, marketing, photography, typography and other designer-related topics. Therefore, I’ve decided to launch a website focused entirely on logo design, and want to involve you in the process.
Trends quickly come and go in logo design, which can leave your corporate identity looking dated almost before it’s rolled out.
It’s easy to say, “I don’t follow trends”, but with so many internal and external influences surrounding us, how can we honestly say we’re not affected by what others are doing?
When approached to design a new logo for Miskeeto, I was given some background info about the company. It went a little something like this…
The logo design above, for Eight, is by Stylo Design, a creative agency based in Covent Garden, London. I was reminded of the above design when looking through this years’ Eulda (European Logo Design Annual) winners. One of the Eulda entries is shown below, for Eight, a business lounge bar, and it’s based upon the [...]
There are a number of steps involved when I design logos for my clients.
It’s often of benefit for prospective clients to have an overview of my methods before deciding to work with me, and here, I’ve split the logo design process into a number of sections, giving you a look at how clients and I [...]
Sketch
Sketch again
And again
Don’t worry about mistakes
Sketch with pencils
Try using pens
Sketch indoors…
…and out
Sketch fast
Keep on sketching
Jacci at About.com has this to add:
Make lots of rough sketches. You’ll rule out many design ideas quickly this way before wasting time in your page layout program.
Don’t fret over details. Use thumbnails to establish approximate locations for major elements.
Don’t try [...]
I was recently approached to design a brand-identity logo for stressWELL™, for use in web and print-based promotional materials.
stressWELL™ is a holistic stress management and wellness program, and my client wished to include a seahorse visual in the final logo design. The rationale for the seahorse inclusion is as follows:
The Latin name for seahorse is [...]
Originality is a term that many of my graphic design clients use. Of course it’s perfectly acceptable to want a logo design that has never been seen before and that never will be seen again.
However, as a designer, just how original do you think it’s possible to be?