David Airey, graphic designer

New work: goTeach

Published on July 5th, 2010 Read the 49 comments »

goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.

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Archived under Identity, Portfolio.

New work: Ganze

Published on April 16th, 2010 Read the 47 comments »

Ganze is a surf clothing label based in Ireland. I was hired to create a logotype that would appeal to the target market of 18-25 year-old women.

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Archived under Identity, Portfolio.

Yellow Pages logo refinement part II

Published on April 9th, 2010 Read the 48 comments »

In part I you saw the design brief and a sample of work from my time on the Yellow Pages project. Here follows an insight into the design that was actually chosen, created by Canada-based agency TAXI.

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Archived under Identity.

Yellow Pages logo refinement part I

Published on April 5th, 2010 Read the 30 comments »

In August 2008 I was hired by the Canadian Yellow Pages to refine its “walking fingers” logo.

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Archived under Identity, Portfolio.

Aspect 46 brand identity design

Published on March 23rd, 2010 Read the 44 comments »

Aspect 46 is a start-up business facilitation service based in Spokane, Washington. The name is derived from the way things are viewed or regarded, and the number of chromosomes in a human. My task was to create an appropriate symbol, wordmark and stationery.

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Archived under Identity, Portfolio.

Improve your portfolio with pro bono design

Published on February 22nd, 2010 Read the 59 comments »

You’re a graphic design student with a portfolio full of fictitious projects. You want to work with clients to build your experience, but you need a more developed portfolio to attract the clients. A classic catch-22.

That’s when working pro bono proves extremely useful.

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Archived under Business, Identity.

Where to find contextual image templates for your brand identity presentations

Published on February 18th, 2010 Read the 29 comments »

When it comes to client presentations, contextual imagery is key. The use of digital mock-ups allows your clients to visualize how their new brand identity will tie-in with the products they produce, the premises they occupy, the vehicles they drive, the clothes they wear.

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Archived under Branding, Identity, Resources.

Behind the scenes: writing a design book

Published on January 10th, 2010 Read the 89 comments »

It was December 2008 when out-of-the-blue I received an email from Nikki McDonald, senior acquisitions editor at US-based publisher Peachpit. In December 2009 I received a box filled with copies of my first book Logo Design Love: A Guide to Creating Iconic Brand Identities. Here are some of my experiences along the way.

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Archived under Books, Identity.

10 most notable logos of 2009

Published on December 30th, 2009 Read the 65 comments »

The turn of the year is usually a time for reflection. We see “best of the year” this, “the year’s top” that, so to add a little slice of my own, here follows what I consider the 10 most notable logos of 2009.

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Archived under Identity.

A book by its cover

Published on November 19th, 2009 Read the 81 comments »

When asked if I wanted to give the book cover a matte or gloss finish, I chose matte, and asked if I could have the word “DESIGN” embossed.

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Archived under Books, Identity.