Qualities to achieve in identity standards
Here are worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.
→ Continue reading Qualities to achieve in identity standards
A brand identity designer working with clients across the globe. Get in touch if you want to work with me, ask a question, or simply say hello.
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goTeach brand identity design
goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.
Ganze brand identity design
Ganze is a surf clothing label based in Ireland. I was hired to create a logotype that would appeal to the target market of 18-25 year-old women.
Yellow Pages logo refinement part II
In part I you saw the design brief and a sample of work from my time on the Yellow Pages project. Here follows an insight into the design that was actually chosen, created by Canada-based agency TAXI.
Yellow Pages logo refinement part I
In August 2008 I was hired by the Canadian Yellow Pages to refine its “walking fingers” logo. The project would later be passed to Canadian design agency TAXI, and this two-part feature shows a sample of work created during my time on the project, followed by that of my successor.
Aspect 46 brand identity design
Aspect 46 is a start-up business facilitation service based in Spokane, Washington. The name is derived from the way things are viewed or regarded, and the number of chromosomes in a human. It was my task to create a new logo and business stationery.
Improve your portfolio with pro bono design
You’re a graphic design student with a portfolio full of fictitious projects. You want to work with clients to build your experience, but you need a more developed portfolio to attract the clients. A classic catch-22.
That’s when working pro bono proves extremely useful.
Read on to learn why, and for a chance to win one of five signed copies of Logo Design Love: A Guide to Creating Iconic Brand Identities.
→ Continue reading Improve your portfolio with pro bono design
Where to find contextual image templates for your brand identity presentations
When it comes to client presentations, contextual imagery is key. The use of digital mock-ups allows your clients to visualize how their new brand identity will tie-in with the products they produce, the premises they occupy, the vehicles they drive, the clothes they wear.
→ Continue reading Where to find contextual image templates for your brand identity presentations
Behind the scenes: writing a design book
It was December 2008 when out-of-the-blue I received an email from Nikki McDonald, senior acquisitions editor at US-based publisher Peachpit. In December 2009 I received a box filled with copies of my first book Logo Design Love: A Guide to Creating Iconic Brand Identities. Here are some of my experiences along the way.
10 most notable logos of 2009
The turn of the year is usually a time for reflection. We see “best of the year” this, “the year’s top” that, so to add a little slice of my own, here follows what I consider the 10 most notable logos of 2009.
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