Saul Bass: A Life in Film & Design
“…before we worked together, he was a legend in my eyes. His designs, for film titles and company logos and record albums and posters, defined an era.”
“…before we worked together, he was a legend in my eyes. His designs, for film titles and company logos and record albums and posters, defined an era.”
A little reminder that we need create more than just wordmarks and symbols.
Identity design is not about what one likes or dislikes. It’s about what works.
I recently created a number of identity design variations for Massachusetts-based startup TalkTo.
Headquartered in Geneva, Switzerland, the Digital Luxury Group (DLG) is an agency providing online marketing services to companies active in the luxury industry (Tag Heuer, Audemars Piguet, etc.).
Identity Designed has reached a half-century of brand case studies, so I thought it fitting to give a combined mention to all the beautiful contributors.
I was hired to design a brand identity that captured “New York City unpretentious wealth,” and portrayed the company as “a safe and honest steward of capital, with some sense of art/culture away from just money.”
Profinity Capital Management is a Pittsburgh-based start-up asset management company. Profinity’s managing director, Joseph Graziano, approached me to help create the company’s visual identity.
It’s something I’ve been thinking about for a while, and as such, I’ve just launched Identity Designed — a showcase and forum for those involved in the design of brand identities.
Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.
→ Continue reading Qualities to achieve in identity standards