Category: Identity Page 1 of 4

Hiiibrand Awards winners

Hiiibrand Awards

I had the pleasure of sitting on the judging panel for the Hiiibrand Awards.

Wigan Little Theatre’s little known facts

Wigan Little Theatre's little known facts

Problem: design a brochure for a small theatre.
Solution: make the brochure small.

D&AD 2014 branding

Tama Art University identity design

A few stand-out entries in the branding category of this year’s D&AD Awards.

New work: Rupp

Rupp type sketch

Established by Josef Rupp I in 1908, Rupp is a traditional Austrian cheese factory.

LiveSurface Context

LiveSurface Context

An Adobe Illustrator add-on that renders your flat artwork in seconds.

New work: Virtulos

Virtulos app icon

Something I worked on this year for São Paulo-based Virtulos.

Trouble at home

Northern Ireland flag

Some political commentators have suggested the creation of a new flag for Northern Ireland.

New work: Feru

Feru signage

Feru is a luxurious fashion brand named after Uzbek designer Ferutdin Zakirov.

Saul Bass: A Life in Film & Design

Saul Bass: A Life in Film & Design

“…before we worked together, he was a legend in my eyes. His designs, for film titles and company logos and record albums and posters, defined an era.”

Remove the logo. Know the brand.

Burberry tie

A little reminder that we need create more than just wordmarks and symbols.


Identify by Chermayeff & Geismar

Identity design is not about what one likes or dislikes. It’s about what works.

New work: TalkTo

TalkTo logo on tshirt

I recently created a number of identity design variations for Massachusetts-based startup TalkTo.

New work: Digital Luxury Group

Digital Luxury Group

An agency providing online marketing services to companies active in the luxury industry.

Identity Designed half-century

ID logo

Identity Designed has reached a half-century of brand case studies.

New work: Pinebank Asset Management

Pinebank identity design

I was hired to design an identity that captured “New York City unpretentious wealth.”

New work: Profinity Capital Management

Profinity Capital Management stock levels

A Pittsburgh-based start-up asset management company.

Identity Designed

Identity Designed

I’ve just launched Identity Designed — a showcase of brand identities.

Qualities to achieve in identity standards

Christopher Doyle styleguide colour variations

Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.

New work: goTeach

goTeach book spine

goTeach will offer an annual subscription to schools for unlimited online advertising of job vacancies.

New work: Ganze

Ganze tshirt design

Ganze is a surf clothing label based in Ireland.

Yellow Pages logo refinement part II


Here’s a look at the design that was chosen, created by Canada-based agency TAXI.

Yellow Pages logo refinement part I

Yellow Pages book

In August 2008 I was hired by the Canadian Yellow Pages to refine its “walking fingers” logo.

Aspect 46 brand identity design

Aspect 46 business card design

Aspect 46 is a start-up business facilitation service based in Spokane, Washington.