Category: Identity Page 1 of 4

New work: Uptown Dogs

Uptown Dogs print

Jamie has more than 15 years’ experience caring for dogs, and has worked with and been mentored by some of the UK’s leading canine trainers and behaviourists.

Marginalising creativity


There’s never a good reason for designers to call themselves “creatives.”

Hiiibrand Awards winners

Hiiibrand Awards

I had the pleasure of sitting on the judging panel for the Hiiibrand Awards.

Wigan Little Theatre’s little known facts

Wigan Little Theatre's little known facts

Problem: design a brochure for a small theatre.
Solution: make the brochure small.

D&AD 2014 branding

Tama Art University identity design

A few stand-out entries in the branding category of this year’s D&AD Awards.

New work: Rupp

Rupp type sketch

Established by Josef Rupp I in 1908, Rupp is a traditional Austrian cheese factory.

LiveSurface Context

LiveSurface Context

An Adobe Illustrator plugin that renders your flat artwork in seconds.

New work: Virtulos

Virtulos app icon

Something I worked on this year for São Paulo-based Virtulos.

Trouble at home

Northern Ireland flag

Some political commentators have suggested the creation of a new flag for Northern Ireland.

New work: Feru

Feru signage

Feru is a luxurious fashion brand named after Uzbek designer Ferutdin Zakirov.

Saul Bass: A Life in Film & Design

Saul Bass: A Life in Film & Design

“…before we worked together, he was a legend in my eyes. His designs, for film titles and company logos and record albums and posters, defined an era.”

Remove the logo. Know the brand.

Burberry tie

A little reminder that we need create more than just wordmarks and symbols.


Identify by Chermayeff & Geismar

Identity design is not about what one likes or dislikes. It’s about what works.

New work: TalkTo

TalkTo logo on tshirt

I recently created a number of identity design variations for Massachusetts-based startup TalkTo.

New work: Digital Luxury Group

Digital Luxury Group

An agency providing online marketing services to companies active in the luxury industry.

Identity Designed half-century

ID logo

Identity Designed has reached a half-century of brand case studies.

New work: Pinebank Asset Management

Pinebank identity design

I was hired to design an identity that captured “New York City unpretentious wealth.”

New work: Profinity Capital Management

Profinity Capital Management stock levels

A Pittsburgh-based start-up asset management company.

Identity Designed

Identity Designed

I’ve just launched Identity Designed — a showcase of brand identities.

Qualities to achieve in identity standards

Christopher Doyle styleguide colour variations

Some worthwhile qualities that designer Jerry Kuyper tries to achieve when creating identity standards.

New work: goTeach

goTeach book spine

goTeach will offer an annual subscription to schools for unlimited online advertising of job vacancies.

New work: Ganze

Ganze tshirt design

Ganze is a surf clothing label based in Ireland.

Yellow Pages logo refinement part II


Here’s a look at the design that was chosen, created by Canada-based agency TAXI.

Yellow Pages logo refinement part I

Yellow Pages book

In August 2008 I was hired by the Canadian Yellow Pages to refine its “walking fingers” logo.

Aspect 46 brand identity design

Aspect 46 business card design

Aspect 46 is a start-up business facilitation service based in Spokane, Washington.

Where to find contextual image templates for client presentations

Tudor Bourn bag design

When it comes to client presentations, contextual imagery is key.

Behind the scenes: writing a design book

Logo Design Love book

Here are some of my experiences along the way.

10 most notable logos of 2009

9/11 Memorial logo design

What I consider the 10 most notable logos of 2009.