Behind the scenes: writing a design book

Logo Design Love book

It was December 2008 when out-of-the-blue I received an email from Nikki McDonald, senior acquisitions editor at US-based publisher Peachpit. In December 2009 I received a box filled with copies of my first book Logo Design Love: A Guide to Creating Iconic Brand Identities. Here are some of my experiences along the way.

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10 most notable logos of 2009

9/11 Memorial logo design

The turn of the year is usually a time for reflection. We see “best of the year” this, “the year’s top” that, so to add a little slice of my own, here follows what I consider the 10 most notable logos of 2009.

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A book by its cover

Logo Design Love book cover

When asked if I wanted to give the book cover a matte or gloss finish, I chose matte, and asked if I could have the word “DESIGN” embossed.

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Graphic design bookstore

graphic design bookstore
Image courtesy of NYTimes.com

I’m often asked what graphic design books I recommend, so to save a little time in future I’ve launched a graphic design bookstore.

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Logo Design Love book available for pre-order

Logo Design Love

Back in March I told you I signed a book deal with Peachpit. The copy deadline is October 23rd, which is scarily close, and the book is now available for pre-order. So no pressure, David.

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Logos: the fossil fuel of design?

coal truck license plate

And I thought, with iconic identities having a memorable, simple, adaptable shape, won’t there come a time when every supposedly “new” idea has been exhausted in some previous incarnation? Or indeed, has this time already come and gone?

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Logo trademarking tips: A legal perspective

Toyota logo design

This guest post has been republished and edited with the kind permission of author Steve Baird, Chair Trademark & Brand Management with Winthrop & Weinstine Attorneys, Minneapolis, Minnesota.

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Henri Ehrhart brand identity design

Henri Ehrhart logo design

Henri Ehrhart is a French wine producer in the Alsace region. Cyrille Ehrhart asked if I would redesign their brand identity, and it was a pleasure to do so. Here’s an insight of the design process.

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VISSUMO brand identity design

VISSUMO website screenshot

VISSUMO is a provider of next generation touch technologies for industrial, architectural, retail, transportation, instructional, and entertainment applications. The company has recently undergone a name-change, from Infini Touch to VISSUMO, and it was my task to create the new brand identity and business card.

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One Show logo design finalists

One Show Award

The 2009 One Show Design Awards are fast approaching, and here’s a quick glimpse at some of this years logo finalists.

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