Qualities to achieve in identity standards
Here are worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.
→ Continue reading Qualities to achieve in identity standards
Here are worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.
→ Continue reading Qualities to achieve in identity standards
goTeach is a London-based startup that will offer an annual subscription to schools for unlimited online advertising of job vacancies. I was given the task of creating the goTeach visual identity.
Ganze is a surf clothing label based in Ireland. I was hired to create a logotype that would appeal to the target market of 18-25 year-old women.
In part I you saw the design brief and a sample of work from my time on the Yellow Pages project. Here follows an insight into the design that was actually chosen, created by Canada-based agency TAXI.
In August 2008 I was hired by the Canadian Yellow Pages to refine its “walking fingers” logo. The project would later be passed to Canadian design agency TAXI, and this two-part feature shows a sample of work created during my time on the project, followed by that of my successor.
Aspect 46 is a start-up business facilitation service based in Spokane, Washington. The name is derived from the way things are viewed or regarded, and the number of chromosomes in a human. It was my task to create a new logo and business stationery.
You’re a graphic design student with a portfolio full of fictitious projects. You want to work with clients to build your experience, but you need a more developed portfolio to attract the clients. A classic catch-22.
That’s when working pro bono proves extremely useful.
Read on to learn why, and for a chance to win one of five signed copies of Logo Design Love: A Guide to Creating Iconic Brand Identities.
→ Continue reading Improve your portfolio with pro bono design
When it comes to client presentations, contextual imagery is key. The use of digital mock-ups allows your clients to visualize how their new brand identity will tie-in with the products they produce, the premises they occupy, the vehicles they drive, the clothes they wear.
→ Continue reading Where to find contextual image templates for your brand identity presentations
It was December 2008 when out-of-the-blue I received an email from Nikki McDonald, senior acquisitions editor at US-based publisher Peachpit. In December 2009 I received a box filled with copies of my first book Logo Design Love: A Guide to Creating Iconic Brand Identities. Here are some of my experiences along the way.
The turn of the year is usually a time for reflection. We see “best of the year” this, “the year’s top” that, so to add a little slice of my own, here follows what I consider the 10 most notable logos of 2009.