David Airey is an independent graphic designer working with companies of all sizes since 2005.

Marks of Excellence by Per Mollerup

Marks of Excellence

I’ve been reading through Marks of Excellence: the history and taxonomy of trademarks, by Per Mollerup. Here’s a glimpse of what to expect inside.

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10 tips for writing graphic design briefs

Pebbles

Here are some valuable tips for writing graphic design briefs, kindly provided by Sharon Hayes of Round Box Design. Sharon has a wealth of experience and has worked as a graphic designer since 1994.

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Spec work in the internet age

no respect

It’s up to us to convince potential clients that our services are worth paying for.

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How effective is priority seating signage?

Back in 2005, there was a trial on the London Underground where “baby on board” badges were given to mums-to-be. The aim was to encourage Tube passengers to give up their seats for mothers-to-be without being asked. Here’s one of the badges after it was spotted on the Tube. Photo courtesy of Annie Mole For […]

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What is graphic design?

pencil sharpenings

If asked what graphic design is, could you answer in one sentence?
Here’s one possible definition:

“Graphic design is the use of visual communication to solve a problem.”

However, do you think it’s right to assume for every design project there’s a problem in the first place?

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