How to create an advert that makes you hungry

Fish and chips newspaper ad

“You’ve got to wrap ’em up in newspaper, not brown paper or white.”

How about this newspaper ad for a fish and chip shop? The lime segment is one I haven’t seen before. Lemon, yes, but lime? It even makes me think this particular chip shop is a little different to normal ones. First they show you a clever ad, then they introduce lime juice with your meal.

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