It’s Not How Good You Are, It’s How Good You Want to Be.

Paul Arden book

Paul Howard Arden, advertising creative and successful writer, was born on April 7th, 1940, and died on April 2nd, 2008. This short blog post can, in no way, do justice to his creative influence. What it can do, however, is serve as an introduction to those who are unfamiliar, and as a brief reminder to the rest of us.

Full post: It’s Not How Good You Are, It’s How Good You Want to Be. →
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