A brand identity designer with clients around the world.


Design on the side

Stapler

You might know something about root canals, but I know what I like, and that’s more important.

Continue reading Design on the side

Too many ideas

white circle black background

Any one of these mistakes would be enough to hinder a project’s completion, let alone all three combined. Needless to say, I never did finish that logo.

Continue reading Too many ideas

If design was an iceberg

Baffin Island iceberg, Canada

Multi-million dollar investments in contest-listing websites will inevitably prompt a more aggressive marketing push, but as long as self-respecting designers continue to differentiate themselves this won’t affect client acquisition.

Continue reading If design was an iceberg

Tell your story

ABC collage

You’re what makes you different. Tell your story.

Continue reading Tell your story

“The Coca-Cola Conspiracy” and ethical design

Coca-Cola logo

Where’s the line between a focus on your career and the impact of your work on society at large?

Continue reading “The Coca-Cola Conspiracy” and ethical design