I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

The ideal design process?

Design process flowchart

A good CreativeMornings video where Tom Foulkes and Michael Johnson talk process.

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When what you’re selling isn’t what you’re selling

Make Your Idea Matter

Take something ordinary and make it extraordinary.

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Ask about the budget

Dodge St Regis hood ornament

It’ll save us all from having to look at everything on the [car] lot.

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On finding design work in a new country

Iancu Barbărasă logo

Iancu Barbărasă shares the story of his 2010 move from Bucharest to London.

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“Nobody bought the cheapest option.”

Three beer bottles

Make people choose between your plans, instead of choosing whether to buy your product or not.

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