David Airey, graphic designer

NO!SPEC

Published on November 14th, 2010 Read the 29 comments »

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Archived under Business.

The Win Without Pitching Manifesto

Published on October 20th, 2010 Read the 18 comments »

Whenever our diagnostic findings, strategic recommendations, or creative solutions are presented to anyone in our client companies, it will be personnel from our firm that does so.

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Archived under Books, Business.

Showing sketches to clients

Published on September 29th, 2010 Read the 50 comments »

“Can I see sketches?” It’s a perfectly valid client-request. After all, the expectation is simply to see a greater variety of ideas before choosing one to run with. So that’s good, right? Well, no.

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Archived under Business.

When small is good

Published on September 13th, 2010 Read the 23 comments »

As businesses get larger, it’s easier to hide bad people in them. This is because there are so many things going on, alongside numerous coworkers who can shield one’s dismal performance.

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Archived under Books, Business.

Proverbially speaking

Published on August 17th, 2010 Read the 19 comments »

Chinese proverbs might not relate directly to the design profession, but with a little translation, it’s easy to see how designers can heed the advice.

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Archived under Business, Resources.

I wish I’d known that

Published on August 10th, 2010 Read the 44 comments »

What advice would you give a design graduate? Chris Arnold, founder of Creative Orchestra and former creative director at Saatchi & Saatchi, offers his pearls of wisdom.

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Archived under Business, Marketing.

AIGA panel on spec work

Published on July 13th, 2010 Read the 8 comments »

Here’s a video from an AIGA Metro North event titled reSPECt, “A civilized dialog between advocates and opponents of speculative branding and design work.”

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Archived under Business.

More than just a title

Published on July 3rd, 2010 Read the 7 comments »

Titles can matter to those who hire you, but you’ve got to make sure you walk the walk.

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Archived under Business.

Self-employment advice for designers

Published on May 25th, 2010 Read the 55 comments »

This month brought with it my five-year anniversary as a self-employed graphic designer, so I’m taking the opportunity to offer 15 pieces of advice to those thinking of “going it alone.”

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Archived under Business.

How to convince your clients they need a brand, not just a logo

Published on May 7th, 2010 Read the 40 comments »

The following advice has been excerpted from the May/June 2010 issue of Layers Magazine, and was written by brand identity designer Andrew Sabatier.

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Archived under Branding, Business.