Category: Business Page 4 of 4

Save your time with a FAQ page

question mark

FAQs on your website will save time for you and your potential clients.

A conversation about spec work


The following article contains a conversation between graphic designer, Michael Laborde, and a potential design client. It gives an accurate portrayal of what some people wrongly expect from the design industry.

Ten things to expect from a designer

coloured rock

Here are a few important attributes to expect from a graphic designer.

Using freelance graphic design contracts

signing contract

Design contracts can be an essential part of freelancing as a graphic designer.

Fifteen graphic design interview tips

old life preserver

The following interview advice for graphic designers was written by Lee Newham of Good People.

How not to approach a designer

be polite
Image copyright: ConnArtist

Today I received an email from a potential logo design client.

It read in full, “can you design my fashion logo”.

No introduction. No punctuation. No details or common courtesy.

I cannot design your fashion logo.

The value of trustworthy subcontractors

many hands

I want to know what service you offer, and whether you’d like me to send new business your way.

10 tips for writing graphic design briefs


Valuable tips for writing graphic design briefs, kindly provided by Sharon Hayes who has worked as a graphic designer since 1994.

Spec work in the internet age

no respect

It’s up to us to convince potential clients that our services are worth paying for.

The importance of client testimonials

design client testimonials

You want to know who else they’ve worked with, and what their working relationships have been like. You want to know that your hard-earned money is in safe hands, and that once you pay the initial deposit, the designer isn’t going to ride off into the sunset.

Online business is all about transparency

transparent laptop screen

People deal with people, which is why publishing a blog can do wonders for your business.

Design pricing and when to talk money

money talks

Do you show upfront how much your design services cost?

20 questions clients ask before choosing a designer

Choosing a designer can seem like a daunting task. You need to know if you can trust this person with the reputation of your company, because what they…

Are freelance designers really suckers?

expert freelancer

When someone tells you they’re a freelancer, what are your first thoughts?

How to create interactive PDF forms

Adobe LiveCycle

A few people have asked how to create interactive PDFs, so here’s a quick insight.

First steps to graphic design pricing

100 pound notes

Here are a few things to consider when setting your graphic design rates.

What’s on your to-do list?

to do list

Go ahead and type a task in the comments. Let’s help eachother.

Spec work: bad for client, bad for designer

spec work

Every day, professional designers are asked to provide free services in the mere hope of being paid.

Design process

the design brief

I’ve divided my identity design process into a number of sections.

How ethical are your design practices?

design ethics

Would you say no to a client if you didn’t believe in their product or service?

12 money-saving questions to ask before printing your promotional material

coloured paper samples

There are questions you should ask at the beginning to prevent costly errors.

Logo design contests are bad for business

Podcast Guild logo

Ask your colleagues just how much value they place on brand identity.

Convert documents to PDF for free

PDF Online conversion

A client recently sent me a series of Microsoft Publisher files, each containing ideas for a logo design, although it turned out that I didn’t have a copy of Publisher on the computer I was using.

Common client misconceptions in graphic design

understand graphic design

The best way to colour-match is using printed proofs, and even then, your choice of paper can critically affect the colour of your printed product.

How do you write a design brief?

Project preserver

Any graphic design project needs a detailed design brief. There are two main reasons:

What’s your logo worth?


Many people undervalue the importance of their logo. Sure, it’s just one small part of your brand, but it’s an important part nonetheless.

The pros and cons of freelancing

orange eating limes

I’ve been freelancing since 2005 — long enough to get a taste for what the positives and negatives are. Here are some of the pros and cons of working as a freelance graphic designer.

Free web-based applications

Web-based applications

We’re in a world where we can increasingly move from office-space to office-space, using a lot more than just one computer for the work we do. This situation is helped by web-based applications and the ability to store personal information online.

How exactly should I hire a designer?

shrugging shoulders image

This post is for those who want to hire a designer.