A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


Online business is all about transparency

transparent laptop screen

People deal with people, which is why publishing a blog can do wonders for your business. Showing how you operate, and expressing your thoughts through a blog connects us in a way that static websites (those with no interactivity) simply can’t. Allowing people to comment on your articles invites conversation, and can give a great insight into the personality of the author, their temperament, and how they communicate.

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Design pricing and when to talk money

money talks

Do you openly advertise how much your design services cost? Perhaps you wait until that initial telephone or email conversation? Or do you only arrive at a project cost after compiling enough information to give an accurate quote?

Here’s some excellent insight and discussion around this pricing issue.

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20 questions clients ask before choosing a designer

Choosing a designer can seem like a daunting task. You need to know if you can trust this person with the reputation of your company, because what they produce will, in many cases, give a potential customer their first impression of your business. What follows will aid your search, and help keep you on track [...]

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Are freelance designers really suckers?

expert freelancer

When someone tells you they’re a freelancer, be it freelance graphic design or another profession, what are your immediate thoughts?

Does the freelance job title portray an impression of expert, or of someone who is new to the field, perhaps picking up some earnings to make ends meet? There’s an excellent discussion happening here in the reader comments.

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How to create interactive PDF forms

Adobe LiveCycle

A few people have asked me how to create interactive PDFs, so here’s a quick insight.

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First steps to graphic design pricing

100 pound notes

Are you self-employed? Freelancing? Consulting? Perhaps you’re looking for a designer and want to know how they set their rates?

How much to charge a client is one of the most talked about topics in self-employment, and here I offer points to consider for designers setting their graphic design pricing.

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What’s on your to-do list?

Not a day goes by when I don’t think to myself, “I’ll have to do that at some point.” Little things that aren’t exactly vital, but can be important nonetheless, such as: Making the most of Facebook‘s networking Figuring out if I’m making any beginner SEO mistakes with WordPress Submitting my best blog posts to [...]

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Spec work can damage your business

spec work

I don’t undertake spec work. Neither should you.

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My brand identity design process

logo design brief

It’s of benefit for prospective clients to have an overview of my methods, and here I divide my brand identity design process into a number of sections, giving you a look at how I work.

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How ethical are your design practices?

design ethics

Do you work with a client whose product or values you don’t agree with? If, for example, you’re , would you take on Marlboro as a design client?

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