A brand identity designer with clients around the world.


“Nobody bought the cheapest option.”

Three beer bottles

Make people choose between your plans, instead of choosing whether to buy your product or not.

Continue reading “Nobody bought the cheapest option.”

Studio Culture at the Design Museum

Studio Culture at the Design Museum

The people you work with define the work you do.

Continue reading Studio Culture at the Design Museum

“You can’t tell me you’ll know it when you see it.”

Clarity

If you want great work, you’ll need to embrace some simple facts.

Continue reading “You can’t tell me you’ll know it when you see it.”

You don’t have to be as good as everyone else

Neil Gaiman at the University of the Arts

Renowned writer and creator Neil Gaiman explains how freelancers attract new business.

Continue reading You don’t have to be as good as everyone else

Ethics in design (and who you won’t work with)

Crumpled note

What type of business would you refuse to work with on ethical grounds?

Continue reading Ethics in design (and who you won’t work with)