A brand identity designer with clients around the world.


When selling design is like selling furniture

Eames lounge chair

“They’d rather buy a few things that are good and are going to endure, than lots of stuff which isn’t.”

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The ideal design process?

Design process flowchart

A good CreativeMornings video where Tom Foulkes and Michael Johnson talk process.

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When what you’re selling isn’t what you’re selling

Make Your Idea Matter

Take something ordinary and make it extraordinary.

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Ask about the budget

Dodge St Regis hood ornament

It’ll save us all from having to look at everything on the [car] lot.

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On finding design work in a new country

Iancu Barbărasă logo

Iancu Barbărasă shares the story of his 2010 move from Bucharest to London.

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