David Airey is an independent graphic designer working with companies of all sizes since 2005.

“The Coca-Cola Conspiracy” and ethical design

Coca-Cola logo

Where’s the line between a focus on your career and the impact of your work on society at large?

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Let respect follow your actions, not a wish for respect

Siddhartha

Here are ten basic character traits that I remind myself of now and again, believing that if they can be adopted, the path I create will be much smoother than most.

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Painted Picture 2014

painted canvas

This is my Painted Picture. It’s the shape of my business in March 2014 when I turn 35. The idea is that by putting it into words, my Picture has a stronger chance of becoming reality.

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Framing your design brand

blank paper notebook

Sometimes even the most amazing designers get stuck at communicating their own message.

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The disconcertion of spec

porcupinefish

It’s bemusing to see $1.78 billion retailer JCPenney crowdsourcing its brand identity to a group comprised of “the company’s associates, several design agencies and two art schools.”

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