David Airey is an independent graphic designer working with companies of all sizes since 2005.

Mike Dempsey on “the graphic designer and ethics”

Fat Ronal McDonald graffiti

“A design ‘strategy’ is often little more than a plan of action to hoodwink customers.”

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“The button that keeps us on”

On button

But over time I learned how to choose clients more wisely…

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Giving better design feedback

Directions

Is there something you do to make sure client feedback is valuable and on point?

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No, No, No, No, No, Yes.

Gideon Amichay book

I might have given up my dream. A big mistake.

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We could really do with £50k

50 pound note

If they give 20% what’s to stop the client chipping further?

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