Colour and emotion are very closely related, so it makes sense that designers need to pay particular attention to colour choice.
Whether you’re a web designer, logo designer, print designer or other, this comprehensive list of colour tools and resources will help. The links are separated into the following: colour palettes and combinations, colour theory, colour tools, colour patterns, and colour code.
Here I detail a few common client misconceptions, such as this:
A client might ask for a specific Pantone colour from their Pantone swatch book. The designer sets the file exactly as is required, yet when the client sees an example on their computer monitor they are disappointed that the colour isn’t the same. Why is that?
Have you ever had a client ask you why their marketing material hasn’t printed the colour they requested?
Their first reaction is normally to point the finger in the direction of the designer, and here I explain how printing can go wrong.
#1: What colour shall we make our new range of mobile phones?
#2: Hmmmm. Shall we use Pantone?
#1: Yes! What will we call the colour range?
#2: Hmmmm. Shall we use Pantone?
#1: Super! How will we market the new style?
#2: Hmmmm. Shall we use Pantone?
I’ve learned that by streamlining the prepress process I am able to pass significant savings onto my clients. My prepress guidelines let me bypass common mistakes made when digital artwork is prepared for print.
Here I show how you can save money when printing.