“It looks different on my screen.”
A client might ask for a specific Pantone colour from their Pantone book. The designer sets the file exactly as is required, yet when the client sees an example on their computer monitor they are disappointed that the colour isn’t the same.
Brightness, contrast, colour settings… all monitors have them. Unless […]
Have you ever had a client ask you why their marketing material hasn’t printed the colour they requested? The grade, grain and colour of paper used for your printed product critically affects the colour of the ink. Don’t get caught out.
#1: What colour shall we make our new range of mobile phones?
#2: Hmmmm. Shall we use Pantone?
#1: Yes! What will we call the colour range?
#2: Hmmmm. Shall we use Pantone?
#1: Super! How will we market the new style?
#2: Hmmmm. Shall we use Pantone?
I found these over at Peter’s J-List side blog, which is a site […]
Do you want to save yourself money when producing marketing material? Stupid question I know, but everyone loves a good opening sentence. I’ve learned that by streamlining the prepress process I am able to pass significant savings onto my clients. My prepress guidelines also let me by-pass common mistakes made when digital artwork is prepared […]