Fidelity Hearing Center brand identity

I was approached by the California-based Fidelity Hearing Center to design a brandmark that stood out.

I was approached by the California-based Fidelity Hearing Center to design a brandmark that stood out.

Bad business card designs are great way to lose that potential client. However, when it comes to being unique, a small, costly print run might be enough to win you top-of-mind positioning. Have a look at these business cards and tell me if they’re good or bad?

Fancy some business card design inspiration? There’s a nice Flickr set from dailypoetics that features (at the time of writing) 584 different designs.

“Look at that subtle off-white colouring. The tasteful thickness of it. Oh my God, it even has a watermark!”

What makes a business card effective? Is it originality? Legibility? Simplicity?