David Airey is an independent graphic designer working with companies of all sizes since 2005.

Measuring the success, and failure, of branding

success and failure

With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.

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The true cost of rebranding?

Norwich Union logo

You can only estimate the value of a brand that has lived through four centuries, so at what cost is a name-change from one established more than 200 years ago, to another born this decade?

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Are freelance designers really suckers?

expert freelancer

When someone tells you they’re a freelancer, be it freelance graphic design or another profession, what are your immediate thoughts?

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Advertising to children: right or wrong?

McDonalds apple

To a kid, everything’s better in a McDonald’s wrapper.

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Use your avatar to build brand recognition

social website avatars

Your personal brand is everything about you and what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.

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