David Airey, graphic designer

Measuring the success, and failure, of branding

Published on June 1st, 2009 Read the 35 comments »

With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.

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Archived under Branding.

The true cost of rebranding?

Published on December 31st, 2008 Read the 28 comments »

You can only estimate the value of a brand that has lived through four centuries, so at what cost is a name-change from one established more than 200 years ago, to another born this decade?

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Archived under Branding.

Are freelance designers really suckers?

Published on November 4th, 2007 Read the 102 comments »

When someone tells you they’re a freelancer, be it freelance graphic design or another profession, what are your immediate thoughts?

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Archived under Branding, Business.

Advertising to children: right or wrong?

Published on August 14th, 2007 Read the 51 comments »

To a kid, everything’s better in a McDonald’s wrapper.

Are your kids McDonald’s brainwashed?

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Archived under Advertising, Branding, Marketing.

Use your avatar to build brand recognition

Published on May 13th, 2007 Read the 35 comments »

Your personal brand is everything about you and what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.

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Archived under Branding.