I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

The Designful Company

The Designful Company

The Designful Company: How to build a culture of nonstop innovation — the latest book by Marty Neumeier. Here’s a short excerpt.

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Graphic design bookstore

graphic design bookstore
Image courtesy of NYTimes.com

I’ve launched a graphic design bookstore.

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When vanity is good for business

vanity mirror

We’re all interested in what others say about us. Especially when it’s about our work. Now if, like me, you act as your own PR team, discovering these snippets and citations rests solely on your shoulders. And in today’s business environment, it’s not just vanity. It’s a necessity.

Cue the ego search.

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Logo trademarking tips: a legal perspective

Toyota logo design

This guest post has been republished and edited with the kind permission of author Steve Baird, Chair Trademark & Brand Management with Winthrop & Weinstine Attorneys, Minneapolis, Minnesota.

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Imitation vs differentiation

red pencil

Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.

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