David Airey is an independent graphic designer working with companies of all sizes since 2005.

Graphic design bookstore

graphic design bookstore
Image courtesy of NYTimes.com

I’ve launched a graphic design bookstore.

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When vanity is good for business

vanity mirror

We’re all interested in what others say about us. Especially when it’s about our work. Now if, like me, you act as your own PR team, discovering these snippets and citations rests solely on your shoulders. And in today’s business environment, it’s not just vanity. It’s a necessity.

Cue the ego search.

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Logo trademarking tips: a legal perspective

Toyota logo design

This guest post has been republished and edited with the kind permission of author Steve Baird, Chair Trademark & Brand Management with Winthrop & Weinstine Attorneys, Minneapolis, Minnesota.

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Imitation vs differentiation

red pencil

Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.

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Measuring the success, and failure, of branding

success and failure

With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.

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