David Airey is an independent graphic designer working with companies of all sizes since 2005.

Minimalism in packaging design

downgraded brands?

An interesting project from the folk at Antrepo, taking a few examples of product packaging and stripping them back to the bare bones. It’s titled a minimalist effect in a maximalist market.

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Colour in branding

brand colour

When working on an identity redesign, you need a good reason for changing a corporate colour.

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Questions about trends

denim stitching

How many people have to do a similar thing before it’s a trend? Aren’t most trends around permanently, like witty packaging or advertising? And if something is a trend, shouldn’t we avoid it, especially in branding?

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A short course in audio branding

audio cable

Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity.

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Qualities to achieve in identity standards

Christopher Doyle styleguide colour variations

Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.

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