A brand identity designer with clients around the world.


Minimalism in packaging design

Published on December 21st, 2010 Read the 38 comments »

downgraded brands?

An interesting project from the folk at Antrepo, taking a few examples of product packaging and stripping them back to the bare bones. It’s titled a minimalist effect in a maximalist market.

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Archived under Branding, Packaging.

Colour in branding

Published on December 14th, 2010 Read the 23 comments »

brand colour

When working on an identity redesign, you need a good reason for changing a corporate colour.

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Archived under Branding.

Questions about trends

Published on September 21st, 2010 Read the 19 comments »

denim stitching

How many people have to do a similar thing before it’s a trend? Aren’t most trends around permanently, like witty packaging or advertising? And if something is a trend, shouldn’t we avoid it, especially in branding?

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Archived under Branding.

A short course in audio branding

Published on September 6th, 2010 Read the 12 comments »

audio cable

Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity.

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Archived under Branding.

Qualities to achieve in identity standards

Published on July 30th, 2010 Read the 3 comments »

Christopher Doyle styleguide colour variations

Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.

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Archived under Branding, Identity.