I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

Tell your story

ABC collage

You’re what makes you different. Tell your story.

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“The Coca-Cola Conspiracy” and ethical design

Coca-Cola logo

Where’s the line between a focus on your career and the impact of your work on society at large?

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The smallest cost of rebranding

old business card

If you think I’m out of pocket with this old batch of business cards, imagine what it costs to rebrand a company the size of Yellow Pages.

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Framing your design brand

blank paper notebook

Sometimes even the most amazing designers get stuck at communicating their own message.

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Show me the macaroni

Macaroni & Cheese box design

Not to every designer’s taste, I’m sure, but a relevant example of how where food packaging is concerned, there are more factors at play than style alone.

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