David Airey is an independent graphic designer working with companies of all sizes since 2005.

“The Coca-Cola Conspiracy” and ethical design

Coca-Cola logo

Where’s the line between a focus on your career and the impact of your work on society at large?

Continue reading “The Coca-Cola Conspiracy” and ethical design

The smallest cost of rebranding

old business card

If you think I’m out of pocket with this old batch of business cards, imagine what it costs to rebrand a company the size of Yellow Pages.

Continue reading The smallest cost of rebranding

Framing your design brand

blank paper notebook

Sometimes even the most amazing designers get stuck at communicating their own message.

Continue reading Framing your design brand

Show me the macaroni

Macaroni & Cheese box design

Not to every designer’s taste, I’m sure, but a relevant example of how where food packaging is concerned, there are more factors at play than style alone.

Continue reading Show me the macaroni

Minimalism in packaging design

downgraded brands?

An interesting project from the folk at Antrepo, taking a few examples of product packaging and stripping them back to the bare bones. It’s titled a minimalist effect in a maximalist market.

Continue reading Minimalism in packaging design