David Airey is an independent graphic designer working with companies of all sizes since 2005.

Champions of Design

Old Penguin logo

The company’s cheap but well-made, well-designed books found a new audience of working and middle-class readers that few believed existed. The future really was orange.

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Remove the logo. Know the brand.

Burberry tie

A little reminder that we need create more than just wordmarks and symbols.

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The stories behind car brand names

Saab logo

Etymology is the study of the history of words. There’s a collection of company name etymologies on Wikipedia. Here are a few choice picks from the automotive industry.

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Canned air

Canned air

This air from Prague circulated recently, making me wonder who else has designed canned air packaging.

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Tell your story

ABC collage

You’re what makes you different. Tell your story.

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