I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

What convicts can teach us about branding

Raw salmon fillet

What they did was terrible, dishonest and wonderfully entertaining. But what it teaches us is the incomparable value of good branding and design.

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Champions of Design

Old Penguin logo

The company’s cheap but well-made, well-designed books found a new audience of working and middle-class readers that few believed existed. The future really was orange.

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Remove the logo. Know the brand.

Burberry tie

A little reminder that we need create more than just wordmarks and symbols.

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The stories behind car brand names

Saab logo

Etymology is the study of the history of words. There’s a collection of company name etymologies on Wikipedia. Here are a few choice picks from the automotive industry.

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Canned air

Canned air

This air from Prague circulated recently, making me wonder who else has designed canned air packaging.

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