A brand identity designer with clients around the world.


Tell your story

Published on May 1st, 2011 Read the 17 comments »

ABC collage

You’re what makes you different. Tell your story.

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Archived under Branding, Business, Writing.

“The Coca-Cola Conspiracy” and ethical design

Published on April 26th, 2011 Read the 63 comments »

Coca-Cola logo

Where’s the line between a focus on your career and the impact of your work on society at large?

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Archived under Branding, Business, Personal.

The smallest cost of rebranding

Published on April 13th, 2011 Read the 19 comments »

old business card

If you think I’m out of pocket with this old batch of business cards, imagine what it costs to rebrand a company the size of Yellow Pages.

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Archived under Branding, Stationery.

Framing your design brand

Published on March 21st, 2011 Read the 34 comments »

blank paper notebook

Sometimes even the most amazing designers get stuck at communicating their own message.

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Archived under Branding, Business.

Show me the macaroni

Published on December 30th, 2010 Read the 9 comments »

Macaroni & Cheese box design

Not to every designer’s taste, I’m sure, but a relevant example of how where food packaging is concerned, there are more factors at play than style alone.

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Archived under Branding, Packaging.