David Airey is an independent graphic designer working with companies of all sizes since 2005.

Test your trademark

Test your trade-mark

How good is it legally?

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Defining iconic brands

Google data center pipes

Competing today is different from the past because…

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Quick, hide the chips

Fish and chips in newspaper

800 retailers have been banned from serving chips to avoid infringing on McDonald’s rights.

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Shape as a brand attribute

Trivial Pursuit

When a brand’s product is obvious from the shape alone.

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Using sound symbolism in branding

A simple experiment: Take two imaginary names, Maluma and Takete, and before reading on, pair each name with a symbol below, the one you think is a better fit.

Maluma and Takete

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