A brand identity designer with clients around the world.


What convicts can teach us about branding

Published on April 13th, 2012 Read the 17 comments »

Raw salmon fillet

What they did was terrible, dishonest and wonderfully entertaining. But what it teaches us is the incomparable value of good branding and design.

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Archived under Branding, Packaging.

Champions of Design

Published on December 27th, 2011 Read the 10 comments »

Old Penguin logo

The company’s cheap but well-made, well-designed books found a new audience of working and middle-class readers that few believed existed. The future really was orange.

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Archived under Books, Branding.

Remove the logo. Know the brand.

Published on November 7th, 2011 Read the 18 comments »

Burberry tie

A little reminder that we need create more than just wordmarks and symbols.

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Archived under Branding, Identity.

The stories behind car brand names

Published on September 19th, 2011 Read the 11 comments »

Saab logo

Etymology is the study of the history of words. There’s a collection of company name etymologies on Wikipedia. Here are a few choice picks from the automotive industry.

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Archived under Branding.

Canned air

Published on August 8th, 2011 Read the 11 comments »

Canned air

This air from Prague circulated recently, making me wonder who else has designed canned air packaging.

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Archived under Branding, Packaging.