Category: Branding Page 2 of 2
We’re all interested in what others say about us. Especially when it’s about our work. Now if, like me, you act as your own PR team, discovering these snippets and citations rests solely on your shoulders. And in today’s business environment, it’s not just vanity. It’s a necessity.
Cue the ego search.
Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.
With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.
You can only estimate the value of a brand that has lived through four centuries, so at what cost is a name-change from one established more than 200 years ago, to another born this decade?
When someone tells you they’re a freelancer, what are your first thoughts?
To a kid, everything’s better in a McDonald’s wrapper.
Your personal brand is everything about you and what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.
Large corporations need customers much more than vice versa, but SONY have been making the headlines lately for all the wrong reasons.
A few of the more effective logos from LogoPond.
Graphic designers are up in arms after Italy unveiled a new logo.
Sinkit is a tool used to improve a golfer’s putting skills. Here’s the excellent logo.
Nick Rice at Small Business Branding published 9 Branding Tips For Small Businesses.