A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.
Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.
With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.
→ Continue reading Measuring the success, and failure, of branding
You can only estimate the value of a brand that has lived through four centuries, so at what cost is a name-change from one established more than 200 years ago, to another born this decade?
When someone tells you they’re a freelancer, be it freelance graphic design or another profession, what are your immediate thoughts?
Does the freelance job title portray an impression of expert, or of someone who is new to the field, perhaps picking up some earnings to make ends meet? There’s an excellent discussion happening here in the reader comments.
To a kid, everything’s better in a McDonald’s wrapper.
Are your kids McDonald’s brainwashed?
Your personal brand is everything about you and what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.
→ Continue reading Use your avatar to build brand recognition
When I asked what you thought of my blog, I had no idea you’d provide such great suggestions.
I’d really appreciate your thoughts on this new look for my humble logo design blog.
→ Continue reading Here’s the re-design you asked for, any better?
Large corporations need consumers much more than vice versa, but SONY have been making the headlines lately for all the wrong reasons.
→ Continue reading How SONY killed their brand? A case study
Here I present a few of the more effective logo designs from the LogoPond website. What’s your opinion? Do you use LogoPond for inspiration?
Graphic designers are up in arms after Italy unveiled it’s new identity with the ‘it’ logo design shown above. The choice is a mystery.
