Use your avatar to build brand recognition

social website avatars

Your personal brand is everything about you and what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.

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Here’s the re-design you asked for, any better?

David Airey blog header

When I asked what you thought of my blog, I had no idea you’d provide such great suggestions.

I’d really appreciate your thoughts on this new look for my humble logo design blog.

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How SONY killed their brand? A case study

SONY brand

Large corporations need consumers much more than vice versa, but SONY have been making the headlines lately for all the wrong reasons.

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Just how good are LogoPond’s logos?

Here I present a few of the more effective logo designs from the LogoPond website. What’s your opinion? Do you use LogoPond for inspiration?

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Italia logo design from Landor

Italy logo

Graphic designers are up in arms after Italy unveiled it’s new identity with the ‘it’ logo design shown above. The choice is a mystery.

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Top aspects of successful branding

Brand Marketers Report

Interbrand have released their 2007 Brand Marketers Report. It’s available now for PDF download and makes interesting reading.

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Logo of the month #4

SinkIt logo

Sinkit is a tool used to improve a golfer’s putting skills, and here’s the excellent logo design created for the product.

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How important is a logo?

Small Business Branding

Nick Rice over at Small Business Branding wrote an article today titled 9 Branding Tips For Small Businesses.

There are some excellent points listed although I find myself having to disagree with his first point, in which he states the following…

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