A brand identity designer working with clients across the globe. Get in touch to hire me, or if there's something I might be able to help with.


Colour in branding

Published on December 14th, 2010 Read the 23 comments »

brand colour

When working on an identity redesign, you need a good reason for changing a corporate colour.

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Archived under Branding.

Questions about trends

Published on September 21st, 2010 Read the 19 comments »

denim stitching

How many people have to do a similar thing before it’s a trend? Aren’t most trends around permanently, like witty packaging or advertising? And if something is a trend, shouldn’t we avoid it, especially in branding?

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Archived under Branding.

A short course in audio branding

Published on September 6th, 2010 Read the 12 comments »

audio cable

Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity.

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Archived under Branding.

Qualities to achieve in identity standards

Published on July 30th, 2010 Read the 3 comments »

Christopher Doyle styleguide colour variations

Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.

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Archived under Branding, Identity.

What if: Sydenham

Published on July 26th, 2010 Read the 30 comments »

blank canvas

“If one shop, business, bench or sign is improved due to the work we are showing in here, then we will consider it a success.”

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Archived under Branding, Graphics.

No Weight Gain Chocolate

Published on July 8th, 2010 Read the 19 comments »

chocolate packaging

Fair play to Bloomsberry & Co for a light-hearted approach to chocolate branding.

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Archived under Branding, Packaging.

How to convince your clients they need a brand, not just a logo

Published on May 7th, 2010 Read the 40 comments »

Coca-Cola logotype

The following advice has been excerpted from the May/June 2010 issue of Layers Magazine, and was written by brand identity designer Andrew Sabatier.

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Archived under Branding, Business.

It’s your blog

Published on March 30th, 2010 Read the 50 comments »

glass chess set

Everything you do online affects your brand, and gives others a strong opinion about who you are. It’s your blog. Your brand. You choose how we see you.

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Archived under Blogs, Branding.

Where to find contextual image templates for your brand identity presentations

Published on February 18th, 2010 Read the 29 comments »

Tudor Bourn bag design

When it comes to client presentations, contextual imagery is key. The use of digital mock-ups allows your clients to visualize how their new brand identity will tie-in with the products they produce, the premises they occupy, the vehicles they drive, the clothes they wear.

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Archived under Branding, Identity, Resources.

The Designful Company

Published on December 13th, 2009 Read the 15 comments »

The Designful Company

The Designful Company: How to build a culture of nonstop innovation — the latest book by Marty Neumeier. Here’s a short excerpt.

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Archived under Books, Branding.