A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


Imitation vs differentiation

red pencil

Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.

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Measuring the success, and failure, of branding

success and failure

With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.

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The true cost of rebranding?

Norwich Union logo

You can only estimate the value of a brand that has lived through four centuries, so at what cost is a name-change from one established more than 200 years ago, to another born this decade?

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Are freelance designers really suckers?

expert freelancer

When someone tells you they’re a freelancer, be it freelance graphic design or another profession, what are your immediate thoughts?

Does the freelance job title portray an impression of expert, or of someone who is new to the field, perhaps picking up some earnings to make ends meet? There’s an excellent discussion happening here in the reader comments.

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Advertising to children: right or wrong?

McDonalds apple

To a kid, everything’s better in a McDonald’s wrapper.

Are your kids McDonald’s brainwashed?

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Use your avatar to build brand recognition

social website avatars

Your personal brand is everything about you and what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.

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Here’s the re-design you asked for, any better?

David Airey blog header

When I asked what you thought of my blog, I had no idea you’d provide such great suggestions.

I’d really appreciate your thoughts on this new look for my humble logo design blog.

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How SONY killed their brand? A case study

SONY brand

Large corporations need consumers much more than vice versa, but SONY have been making the headlines lately for all the wrong reasons.

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Just how good are LogoPond’s logos?

Here I present a few of the more effective logo designs from the LogoPond website. What’s your opinion? Do you use LogoPond for inspiration?

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Italia logo design from Landor

Italy logo

Graphic designers are up in arms after Italy unveiled it’s new identity with the ‘it’ logo design shown above. The choice is a mystery.

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