David Airey is an independent graphic designer working with companies of all sizes since 2005.

Defining iconic brands

Google data center pipes

Competing today is different from the past because…

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Quick, hide the chips

Fish and chips in newspaper

800 retailers have been banned from serving chips to avoid infringing on McDonald’s rights.

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Shape as a brand attribute

Trivial Pursuit

When a brand’s product is obvious from the shape alone.

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Using sound symbolism in branding

A simple experiment: Take two imaginary names, Maluma and Takete, and before reading on, pair each name with a symbol below, the one you think is a better fit.

Maluma and Takete

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What convicts can teach us about branding

Raw salmon fillet

What they did was terrible, dishonest and wonderfully entertaining. But what it teaches us is the incomparable value of good branding and design.

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