A brand identity designer with clients around the world.


Test your trademark

Published on February 27th, 2013 Read the 7 comments »

Test your trade-mark

How good is it legally?

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Archived under Branding, Resources.

Defining iconic brands

Published on January 4th, 2013 Read the 8 comments »

Google data center pipes

Competing today is different from the past because…

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Archived under Branding.

Quick, hide the chips

Published on July 16th, 2012 Read the 11 comments »

Fish and chips in newspaper

800 retailers have been banned from serving chips to avoid infringing on McDonald’s rights.

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Archived under Branding.

Shape as a brand attribute

Published on June 5th, 2012 Read the 3 comments »

Trivial Pursuit

When a brand’s product is obvious from the shape alone.

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Archived under Branding.

Using sound symbolism in branding

Published on April 23rd, 2012 Read the 14 comments »

A simple experiment: Take two imaginary names, Maluma and Takete, and before reading on, pair each name with a symbol below, the one you think is a better fit.

Maluma and Takete

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Archived under Branding.