I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.
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I agree that there isn’t a branding process. Branding is too broad a term. But there is a process for designing a brand identity.
A good lesson, from Chermayeff & Geismar’s 2011 book Identify.
Naming can be one of the hardest parts of a branding project.
Tabloid stories about new designs tend to focus on two things: the money, and the logo.
Who wants 50 shades of grey when you’ve got the choice of the rainbow?
A great insight into SomeOne’s approach to brand identity projects.
Haus der Kulturen der Welt (Typo Berlin venue), photo credit: Farbkontrast
How good is it legally?
Competing today is different from the past because…
800 retailers have been banned from serving chips to avoid infringing on McDonald’s rights.
When a brand’s product is obvious from the shape alone.
Take two imaginary names, pair each with the symbol you think is a better fit.
What they did was terrible, dishonest and wonderfully entertaining. But what it teaches us is the incomparable value of good branding and design.
The company’s cheap but well-made, well-designed books found a new audience of working and middle-class readers that few believed existed. The future really was orange.
A little reminder that we need create more than just wordmarks and symbols.
Etymology is the study of the history of words. There’s a collection of company name etymologies on Wikipedia. Here are a few choice picks from the automotive industry.
This air from Prague circulated recently, making me wonder who else has designed canned air packaging.
You’re what makes you different. Tell your story.
Where’s the line between a focus on your career and the impact of your work on society at large?
If you think I’m out of pocket with this old batch of business cards, imagine what it costs to rebrand a company the size of Yellow Pages.
Sometimes even the most amazing designers get stuck at communicating their own message.
Not to every designer’s taste, I’m sure, but a relevant example of how where food packaging is concerned, there are more factors at play than style alone.
An interesting project from the folk at Antrepo, taking a few examples of product packaging and stripping them back to the bare bones. It’s titled a minimalist effect in a maximalist market.
When working on an identity redesign, you need a good reason for changing a corporate colour.
How many people have to do a similar thing before it’s a trend? Aren’t most trends around permanently, like witty packaging or advertising? And if something is a trend, shouldn’t we avoid it, especially in branding?
Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity.
Some worthwhile qualities that designer Jerry Kuyper tries to achieve when creating identity standards.
“If one shop, business, bench or sign is improved due to the work we are showing in here, then we will consider it a success.”
Fair play to Bloomsberry & Co for a light-hearted approach to chocolate branding.
Advice written by brand identity designer Andrew Sabatier.
Everything you do online affects your brand, and gives others a strong opinion about who you are. It’s your blog. Your brand. You choose how we see you.