A brand identity designer working with clients across the globe. Get in touch to hire me, or if there's something I might be able to help with.


Champions of Design

Old Penguin logo

The company’s cheap but well-made, well-designed books found a new audience of working and middle-class readers that few believed existed. The future really was orange.

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Remove the logo. Know the brand.

Burberry tie

A little reminder that we need create more than just wordmarks and symbols.

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The stories behind car brand names

Saab logo

Etymology is the study of the history of words. There’s a collection of company name etymologies on Wikipedia. Here are a few choice picks from the automotive industry.

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Canned air

Canned air

This air from Prague circulated recently, making me wonder who else has designed canned air packaging.

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Tell your story

ABC collage

You’re what makes you different. Tell your story.

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“The Coca-Cola Conspiracy” and ethical design

Coca-Cola logo

Where’s the line between a focus on your career and the impact of your work on society at large?

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The smallest cost of rebranding

old business card

If you think I’m out of pocket with this old batch of business cards, imagine what it costs to rebrand a company the size of Yellow Pages.

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Framing your design brand

blank paper notebook

Sometimes even the most amazing designers get stuck at communicating their own message.

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Show me the macaroni

Macaroni & Cheese box design

Not to every designer’s taste, I’m sure, but a relevant example of how where food packaging is concerned, there are more factors at play than style alone.

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Minimalism in packaging design

downgraded brands?

An interesting project from the folk at Antrepo, taking a few examples of product packaging and stripping them back to the bare bones. It’s titled a minimalist effect in a maximalist market.

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