Category: Branding Page 1 of 2

Giving voice to ideas

London Vision Clinic, by hat-trick

Copywriting can be about much more than just tone of voice. It can form an integral part of a company’s brand strategy.

Ije Nwokorie on branding

Virgin Media glasses

I agree that there isn’t a branding process. Branding is too broad a term. But there is a process for designing a brand identity.

Context is key

Armani Exchange logo

A good lesson, from Chermayeff & Geismar’s 2011 book Identify.

Brand naming resources

A naming handbook

Naming can be one of the hardest parts of a branding project.

More often than not, you get what you pay for

USI logo

Tabloid stories about new designs tend to focus on two things: the money, and the logo.

The influence of colour in brand identity

Union Jewellery boxes

Who wants 50 shades of grey when you’ve got the choice of the rainbow?

Introducing charm into charmless categories

Haus der Kulturen der Welt

A great insight into SomeOne’s approach to brand identity projects.

Haus der Kulturen der Welt (Typo Berlin venue), photo credit: Farbkontrast

Test your trademark

Test your trade-mark

How good is it legally?

Defining iconic brands

Google data center pipes

Competing today is different from the past because…

Quick, hide the chips

Fish and chips in newspaper

800 retailers have been banned from serving chips to avoid infringing on McDonald’s rights.

Shape as a brand attribute

Trivial Pursuit

When a brand’s product is obvious from the shape alone.

Using sound symbolism in branding

Maluma and Takete

Take two imaginary names, pair each with the symbol you think is a better fit.

What convicts can teach us about branding

Raw salmon fillet

What they did was terrible, dishonest and wonderfully entertaining. But what it teaches us is the incomparable value of good branding and design.

Champions of Design

Old Penguin logo

The company’s cheap but well-made, well-designed books found a new audience of working and middle-class readers that few believed existed. The future really was orange.

Remove the logo. Know the brand.

Burberry tie

A little reminder that we need create more than just wordmarks and symbols.

The stories behind car brand names

Saab logo

Etymology is the study of the history of words. There’s a collection of company name etymologies on Wikipedia. Here are a few choice picks from the automotive industry.

Canned air

Canned air

This air from Prague circulated recently, making me wonder who else has designed canned air packaging.

Tell your story

ABC collage

You’re what makes you different. Tell your story.

“The Coca-Cola Conspiracy” and ethical design

Coca-Cola logo

Where’s the line between a focus on your career and the impact of your work on society at large?

The smallest cost of rebranding

old business card

If you think I’m out of pocket with this old batch of business cards, imagine what it costs to rebrand a company the size of Yellow Pages.

Framing your design brand

blank paper notebook

Sometimes even the most amazing designers get stuck at communicating their own message.

Show me the macaroni

Macaroni & Cheese box design

Not to every designer’s taste, I’m sure, but a relevant example of how where food packaging is concerned, there are more factors at play than style alone.

Minimalism in packaging design

downgraded brands?

An interesting project from the folk at Antrepo, taking a few examples of product packaging and stripping them back to the bare bones. It’s titled a minimalist effect in a maximalist market.

Colour in branding

brand colour

When working on an identity redesign, you need a good reason for changing a corporate colour.

Questions about trends

denim stitching

How many people have to do a similar thing before it’s a trend? Aren’t most trends around permanently, like witty packaging or advertising? And if something is a trend, shouldn’t we avoid it, especially in branding?

A short course in audio branding

audio cable

Sound branding (also known as audio branding, sonic branding, acoustic branding, or sonic mnemonics) is the use of sound to reinforce brand identity.

Qualities to achieve in identity standards

Christopher Doyle styleguide colour variations

Some worthwhile qualities that designer Jerry Kuyper tries to achieve when creating identity standards.

What if: Sydenham

blank canvas

“If one shop, business, bench or sign is improved due to the work we are showing in here, then we will consider it a success.”

No Weight Gain Chocolate

chocolate packaging

Fair play to Bloomsberry & Co for a light-hearted approach to chocolate branding.

How to convince your clients they need a brand, not just a logo

Coca-Cola logotype

A brand idea will form the basis of all the company’s branding (and perhaps even future business decisions) of which a logo should only be one expression.