David Airey, graphic designer

Qualities to achieve in identity standards

Published on July 30th, 2010 2 appreciated comments »

Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.

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Archived under Branding, Identity.

What if: Sydenham

Published on July 26th, 2010 28 appreciated comments »

“If one shop, business, bench or sign is improved due to the work we are showing in here, then we will consider it a success.”

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Archived under Branding, Graphics.

No Weight Gain Chocolate

Published on July 8th, 2010 17 appreciated comments »

Fair play to Bloomsberry & Co for a light-hearted approach to chocolate branding.

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Archived under Branding.

How to convince your clients they need a brand, not just a logo

Published on May 7th, 2010 32 appreciated comments »

The following advice has been excerpted from the May/June 2010 issue of Layers Magazine, and was written by brand identity designer Andrew Sabatier.

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Archived under Branding, Business.

It’s your blog

Published on March 30th, 2010 49 appreciated comments »

Everything you do online affects your brand, and gives others a strong opinion about who you are. It’s your blog. Your brand. You choose how we see you.

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Archived under Blogs, Branding.

Where to find contextual image templates for your brand identity presentations

Published on February 18th, 2010 29 appreciated comments »

When it comes to client presentations, contextual imagery is key. The use of digital mock-ups allows your clients to visualize how their new brand identity will tie-in with the products they produce, the premises they occupy, the vehicles they drive, the clothes they wear.

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Archived under Branding, Identity, Resources.

The Designful Company

Published on December 13th, 2009 15 appreciated comments »

The Designful Company: How to build a culture of nonstop innovation — the latest book by Marty Neumeier. Here’s a short excerpt.

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Archived under Branding.

Graphic design bookstore

Published on October 16th, 2009 30 appreciated comments »

Image courtesy of NYTimes.com

I’m often asked what graphic design books I recommend, so to save a little time in future I’ve launched a graphic design bookstore.

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Archived under Branding, Graphics, Identity.

When vanity is good for business

Published on August 31st, 2009 24 appreciated comments »

We’re all interested in what others say about us. Especially when it’s about our work. Now if, like me, you act as your own PR team, discovering these snippets and citations rests solely on your shoulders. And in today’s business environment, it’s not just vanity. It’s a necessity.

Cue the ego search.

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Archived under Blogs, Branding.

Logo trademarking tips: a legal perspective

Published on August 25th, 2009 19 appreciated comments »

This guest post has been republished and edited with the kind permission of author Steve Baird, Chair Trademark & Brand Management with Winthrop & Weinstine Attorneys, Minneapolis, Minnesota.

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Archived under Branding, Identity.