Qualities to achieve in identity standards
Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.
→ Continue reading Qualities to achieve in identity standards
Some worthwhile qualities designer Jerry Kuyper tries to achieve when creating identity standards.
→ Continue reading Qualities to achieve in identity standards
“If one shop, business, bench or sign is improved due to the work we are showing in here, then we will consider it a success.”
Fair play to Bloomsberry & Co for a light-hearted approach to chocolate branding.
The following advice has been excerpted from the May/June 2010 issue of Layers Magazine, and was written by brand identity designer Andrew Sabatier.
→ Continue reading How to convince your clients they need a brand, not just a logo
Everything you do online affects your brand, and gives others a strong opinion about who you are. It’s your blog. Your brand. You choose how we see you.
When it comes to client presentations, contextual imagery is key. The use of digital mock-ups allows your clients to visualize how their new brand identity will tie-in with the products they produce, the premises they occupy, the vehicles they drive, the clothes they wear.
→ Continue reading Where to find contextual image templates for your brand identity presentations
The Designful Company: How to build a culture of nonstop innovation — the latest book by Marty Neumeier. Here’s a short excerpt.

Image courtesy of NYTimes.com
I’m often asked what graphic design books I recommend, so to save a little time in future I’ve launched a graphic design bookstore.
We’re all interested in what others say about us. Especially when it’s about our work. Now if, like me, you act as your own PR team, discovering these snippets and citations rests solely on your shoulders. And in today’s business environment, it’s not just vanity. It’s a necessity.
Cue the ego search.
This guest post has been republished and edited with the kind permission of author Steve Baird, Chair Trademark & Brand Management with Winthrop & Weinstine Attorneys, Minneapolis, Minnesota.
→ Continue reading Logo trademarking tips: a legal perspective