The Designful Company
The Designful Company: How to build a culture of nonstop innovation — the latest book by Marty Neumeier. Here’s a short excerpt.
- Who, what, where, when
- View my design portfolio
- Read my book
- "I'm blogging"
- Advertising
- Branding
- Business cards
- Creative resources
- Designers & clients
- Graphic design
- Identity design
- Marketing mix
- Photography
- Portfolio works
- Poster design
- Print management
- Splash of colour
- The world of art
- Type and typography
- Web development
- Writing and such
Graphic designer
Talking about
Graphic design bookstore
Image courtesy of NYTimes.com
I’m often asked what graphic design books I recommend, so to save a little time in future I’ve launched a graphic design bookstore.
When vanity is good for business
We’re all interested in what others say about us. Especially when it’s about our work. Now if, like me, you act as your own PR team, discovering these snippets and citations rests solely on your shoulders. And in today’s business environment, it’s not just vanity. It’s a necessity.
Cue the ego search.
Logo trademarking tips: A legal perspective
This guest post has been republished and edited with the kind permission of author Steve Baird, Chair Trademark & Brand Management with Winthrop & Weinstine Attorneys, Minneapolis, Minnesota.
→ Continue reading Logo trademarking tips: A legal perspective
Imitation vs differentiation
Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone else. They choose you because of who you are.
Measuring the success, and failure, of branding
With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.
→ Continue reading Measuring the success, and failure, of branding
The true cost of rebranding?
You can only estimate the value of a brand that has lived through four centuries, so at what cost is a name-change from one established more than 200 years ago, to another born this decade?
Are freelance designers really suckers?
When someone tells you they’re a freelancer, be it freelance graphic design or another profession, what are your immediate thoughts?
Does the freelance job title portray an impression of expert, or of someone who is new to the field, perhaps picking up some earnings to make ends meet? There’s an excellent discussion happening here in the reader comments.
Advertising to children: right or wrong?
To a kid, everything’s better in a McDonald’s wrapper.
Are your kids McDonald’s brainwashed?
Use your avatar to build brand recognition
Your personal brand is everything about you and what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.
→ Continue reading Use your avatar to build brand recognition