I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

Context is key

Armani Exchange logo

A good lesson, from Chermayeff & Geismar’s 2011 book Identify.

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Brand naming resources

A naming handbook

Naming can be one of the hardest parts of a branding project.

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More often than not, you get what you pay for

USI logo

Tabloid stories about new designs tend to focus on two things: the money, and the logo.

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The influence of colour in brand identity

Union Jewellery boxes

Who wants 50 shades of grey when you’ve got the choice of the rainbow?

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Introducing charm into charmless categories

Haus der Kulturen der Welt

A great insight into SomeOne’s approach to brand identity projects.

Haus der Kulturen der Welt (Typo Berlin venue), photo credit: Farbkontrast

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