I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

How to advertise running shoes

“Man boobs. They really suck.”

I enjoyed this running shoes advertisement from Nike.

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Model divorces geek after he spends $1M declaring his love

We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.

Who’s getting it right?

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The power of subliminal advertising

The first clip (above, lasting about 6 minutes) shows Derren Brown, supposed expert at suggestion and influence, experimenting with the minds of two advertisers. Do you believe it?

This next, shorter clip (lasting almost 2 minutes) is an ad for the 1959 Chevrolet Impala.

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Hawaiian Tropic advertising, good or bad?

Hawaiian Tropic ad

With the help of the agency Grey, in Stockholm, Hawaiian Tropic sunscreen have been producing some interesting magazine ads recently.

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The hook of high-impact roadside campaigns

Sukle

Roadside ad campaigns have more in common with blogs than you think.

Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.

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