Roadside ad campaigns have more in common with blogs than you think.
Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.
“You’ve got to wrap ‘em up in newspaper, not brown paper or white.”
How about this newspaper ad for a fish and chip shop? The lime segment is one I haven’t seen before. Lemon, yes, but lime? It even makes me think this particular chip shop is a little different to normal ones. First they show you a clever ad, then they introduce lime juice with your meal.