I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

Advertising to children: right or wrong?

McDonalds apple

To a kid, everything’s better in a McDonald’s wrapper.

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How to effectively advertise musicians

How do you advertise an event that features some of the world’s finest musicians? Simple. With a stunning piece of visual artistry.

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How to use cutouts in advertising

CVV ad cutout

Two clever print ads for the suicide prevention centre, CVV.

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Light drawing and light writing

Light drawing by Lichtfaktor

Light-drawing and light-writing is getting a fair bit of attention lately.

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How to ruin a job interview

The following TV advertisement shows Saatchi & Saatchi NY’s Tide Interview.

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