To promote the new series of “The Apprentice” to white-collar workers – the main target audience for the program – the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalised and hand delivered.
Full post: The Apprentice termination letter →
National University Hospital Blood Donation Centre: Lifeline
The grey text reads, “Our blood bank will soon be dry. Please donate. Call us at 6772 5356.”
Full post: Leo Burnett blood donation →
Advertising doesn’t need to be all bright lights and flashy. It needs a simple idea, well executed. Here are three simple ideas found on ‘Ads of the World’.
Full post: Ads of the World →