David Airey is an independent graphic designer working with companies of all sizes since 2005.

Light drawing and light writing

Light drawing by Lichtfaktor

Light-drawing and light-writing is getting a fair bit of attention lately.

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How to ruin a job interview

The following TV advertisement shows Saatchi & Saatchi NY’s Tide Interview.

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How to advertise running shoes

“Man boobs. They really suck.”

I enjoyed this running shoes advertisement from Nike.

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Model divorces geek after he spends $1M declaring his love

We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.

Who’s getting it right?

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The power of subliminal advertising

The first clip (above, lasting about 6 minutes) shows Derren Brown, supposed expert at suggestion and influence, experimenting with the minds of two advertisers. Do you believe it?

This next, shorter clip (lasting almost 2 minutes) is an ad for the 1959 Chevrolet Impala.

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