A brand identity designer with clients around the world.
Roadside ad campaigns have more in common with blogs than you think.
Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.
→ Continue reading The hook of high-impact roadside campaigns
Now read the rest of this article to see the amazing difference Adobe After Effects can have on this production. Absolutely superb!
Up to 24 million people in the US experience an eating disorder.
→ Continue reading The twisted reality of fashion advertising
Thousands of site owners are making poor first impressions in exchange for a few monthly dollars.
→ Continue reading Google AdSense makes you look unprofessional
“You’ve got to wrap ‘em up in newspaper, not brown paper or white.”
How about this newspaper ad for a fish and chip shop? The lime segment is one I haven’t seen before. Lemon, yes, but lime? It even makes me think this particular chip shop is a little different to normal ones. First they show you a clever ad, then they introduce lime juice with your meal.
→ Continue reading How to create an advert that makes you hungry
