I'm a graphic designer and writer in Northern Ireland. Welcome to my blog.

How to effectively advertise musicians

How do you advertise an event that features some of the world’s finest musicians? Simple. With a stunning piece of visual artistry.

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How to use cutouts in advertising

CVV ad cutout

Two clever print ads for the suicide prevention centre, CVV.

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Light drawing and light writing

Light drawing by Lichtfaktor

Light-drawing and light-writing is getting a fair bit of attention lately.

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How to ruin a job interview

The following TV advertisement shows Saatchi & Saatchi NY’s Tide Interview.

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How to advertise running shoes

“Man boobs. They really suck.”

I enjoyed this running shoes advertisement from Nike.

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