A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


Leo Burnett blood donation

Leo Burnett advert

National University Hospital Blood Donation Centre: Lifeline

The grey text reads, “Our blood bank will soon be dry. Please donate. Call us at 6772 5356.”

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Top 12 advertising mistakes to avoid

homer simpson doh

You’ve spent a ton of money advertising in lots of different media, but it doesn’t seem like you have much to show for it. How can you uncover what’s going wrong?

Here are some common advertising mistakes to avoid.

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Ads of the World

Football Resistance

Advertising doesn’t need to be all bright lights and flashy. It needs a simple idea, well executed. Here are three simple ideas found on ‘Ads of the World’.

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