We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.
Derren Brown experimenting with the minds of two advertisers.Full post: The power of subliminal advertising →
Hawaiian Tropic sunscreen have been come up with some interesting magazine ads.Full post: Hawaiian Tropic →
Roadside ad campaigns have more in common with blogs than you think.
Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.Full post: The hook of high-impact roadside campaigns →
Now read the rest of this article to see the amazing difference Adobe After Effects can have on this production. Absolutely superb!Full post: Star Wars Advertising on the cheap →
Up to 24 million people in the US experience an eating disorder.Full post: The twisted reality of fashion advertising →
Thousands of site owners are making poor first impressions in exchange for a few monthly dollars.Full post: Google AdSense makes you look unprofessional →
“You’ve got to wrap ’em up in newspaper, not brown paper or white.”
How about this newspaper ad for a fish and chip shop? The lime segment is one I haven’t seen before. Lemon, yes, but lime? It even makes me think this particular chip shop is a little different to normal ones. First they show you a clever ad, then they introduce lime juice with your meal.Full post: How to create an advert that makes you hungry →
Posters designed to advertise Screamfest — a Los Angeles independent horror film festival.Full post: Screamfest poster designs →
Here’s a superb example of print advertising, from Grey advertising agency in Stockholm, Sweden. The product being advertised is Hawaiian Tropic sunscreen and the tagline beside the lower right corner image reads, “Enjoy the sun”. My thoughts are that more exposure will be given to this double page spread than any other in the magazine. […]Full post: Hawaiian Tropic print advertisement →