David Airey, graphic designer

Homer Simpson + John Wayne = George Bush

Published on December 4th, 2006 Read the 5 comments »

This print ad for Mexican newspaper – Milenio Diario – caught my attention as a light-hearted piece of work.

The strapline reads, “Such a complex world needs a good explanation”.

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Archived under Advertising, Posters.

The Apprentice termination letter

Published on November 17th, 2006 Read the 2 comments »

To promote the new series of “The Apprentice” to white-collar workers – the main target audience for the program – the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalised and hand delivered.

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Archived under Advertising.

Leo Burnett blood donation

Published on November 13th, 2006 View the comment thread »

National University Hospital Blood Donation Centre: Lifeline

The grey text reads, “Our blood bank will soon be dry. Please donate. Call us at 6772 5356.”

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Archived under Advertising.

Top 12 advertising mistakes to avoid

Published on October 25th, 2006 Read the 2 comments »

You’ve spent a ton of money advertising in lots of different media, but it doesn’t seem like you have much to show for it. How can you uncover what’s going wrong?

Here are some common advertising mistakes to avoid.

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Archived under Advertising.

Ads of the World

Published on October 24th, 2006 Read the 4 comments »

Advertising doesn’t need to be all bright lights and flashy. It needs a simple idea, well executed. Here are three simple ideas found on ‘Ads of the World’.

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Archived under Advertising.