Pharma ads from decades past
There’s an intersting collection of pharamceutical print ads from the 50s, 60s and 70s over at ex-novo’s Espacios publicitarios album.
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Creative advertising
I thought I’d piece together some clever advertising from around the world, to get the creative juices flowing.
Here’s a few for starters.
Shimmy on over to the Advertising / Design Goodness blog for some interesting others, courtesy of Frederik Samuel.
If anyone know of the agencies responsible for the ads above please do let me know or [...]
Smoking ruins lives
The text in the upper right of the poster reads:
“Tobacco is the third cause of death in Portugal. It’s a contagious habit. Ask the children of smoker parents.”
The strapline at the foot reads:
“It’s not just the life you lose, but what you lose in life.”
This poster is one in a series of four that I [...]
Hoover advertisment
Even though this print advert didn’t run (it’s the work of students at Miami Ad School), I think it’s a superb example of print advertising.
JWT get it wrong
Ford, HSBC, Unilever, Vodafone. Just some of the clients of JWT. You’d expect them to be at the top of their game, everytime. This ad (above) produced for the Junior Horlicks sub-brand tells us that even the big guns can waste your advertising spend.
IDBI Bank: Book
This print ad caught my eye, for the IDBI Bank’s ‘education loans’.
It focuses your attention on the idea. Created by Bates Enterprise, Mumbai, India. Nice.
Homer Simpson + John Wayne = George Bush
This print ad for Mexican newspaper – Milenio Diario – caught my attention as a light-hearted piece of work.
The strapline reads, “Such a complex world needs a good explanation”.
The Apprentice termination letter
To promote the new series of “The Apprentice” to white-collar workers – the main target audience for the program – the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalised and hand delivered.
Leo Burnett blood donation
National University Hospital Blood Donation Centre: Lifeline
The grey text reads, “Our blood bank will soon be dry. Please donate. Call us at 6772 5356.”
Top 12 advertising mistakes to avoid
You’ve spent a ton of money advertising in lots of different media, but it doesn’t seem like you have much to show for it. How can you uncover what’s going wrong?
Here are some common advertising mistakes to avoid.