To promote the new series of “The Apprentice” to white-collar workers – the main target audience for the program – the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalised and hand delivered.
Agency: Ogilvy & Mather, Malaysia
National University Hospital Blood Donation Centre: Lifeline
The grey text reads, “Our blood bank will soon be dry. Please donate. Call us at 6772 5356.”
Agency: Leo Burnett, Singapore
Creative Director: Steve Straw
Art director: Weeloi
Copywriter: Cheelip
Illustrator: Felix Wang
Photographer: Ric Tang
Here’s a great example of simple, effective advertising design, from Leo Burnett in Singapore.
Question: I’ve spent a ton of money advertising in lots of different media, but it doesn’t seem like I have much to show for it. Can you tell me plain and simple how to advertise so it’ll work?
Answer: Don’t worry, as most advertisers feel just like you do. I don’t have a ’success pill’ for you to swallow, but here I’ll describe some of the most common mistakes you’ll need to avoid.
Advertising doesn’t need to be all bright lights and flashy. It needs a simple idea, well executed. Here are three simple ideas found on ‘Ads of the World’.