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The power of subliminal advertising

The first clip (above, lasting about 6 minutes) shows Derren Brown, supposed expert at suggestion and influence, experimenting with the minds of two advertisers. Do you believe it?

This next, shorter clip (lasting almost 2 minutes) is an ad for the 1959 Chevrolet Impala.

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Hawaiian Tropic advertising, good or bad?

Hawaiian Tropic ad

With the help of the agency Grey, in Stockholm, Hawaiian Tropic sunscreen have been producing some interesting magazine ads recently.

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The hook of high-impact roadside campaigns

Sukle

Roadside ad campaigns have more in common with blogs than you think.

Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.

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Star Wars Advertising on the cheap

Now read the rest of this article to see the amazing difference Adobe After Effects can have on this production. Absolutely superb!

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The twisted reality of fashion advertising

Up to 24 million people in the US experience an eating disorder. Nearly 50% of Americans know someone with an eating disorder. 15% of young women in the United States show considerable disordered eating attitudes and behaviours. Reports show girls as young as five years of age have weight concerns, and think about going on a diet. (Source)

Why is that?

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Google AdSense makes you look unprofessional

Google AdSense customisation

Just how much do you value your own appearance? Would you give up on making a great first impression for a few extra dollars a month? AdSense can be lucrative for some, but at what cost to your business?

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How to create an advert that makes you hungry

Fish and chips newspaper ad

“You’ve got to wrap ‘em up in newspaper, not brown paper or white.”

How about this newspaper ad for a fish and chip shop? The lime segment is one I haven’t seen before. Lemon, yes, but lime? It even makes me think this particular chip shop is a little different to normal ones. First they show you a clever ad, then they introduce lime juice with your meal.

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Screamfest poster designs

Screamfest poster 1

Posters designed to advertise Screamfest — a Los Angeles independent horror film festival.

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Hawaiian Tropic print advertisement

Here’s a superb example of print advertising, from Grey advertising agency in Stockholm, Sweden. The product being advertised is Hawaiian Tropic sunscreen and the tagline beside the lower right corner image reads, “Enjoy the sun”. My thoughts are that more exposure will be given to this double page spread than any other in the magazine. [...]

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Get free Google, Yahoo and MSN sponsorship

Free sponsored link on Google

Do you want old friends or family to be able to easily find you online? Is your name a common one that you think will never be at the top of a Google, Yahoo or MSN search? Well, here’s a quick and easy way to get yourself a FREE sponsored link at the top of all these search engines.

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