Advertising | David Airey, graphic designer

How to advertise running shoes

Published on June 8th, 2007 Read the 15 comments »

“Man boobs. They really suck.”

I enjoyed this running shoes advertisement from Nike.

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Model divorces geek after he spends $1M declaring his love

Published on May 21st, 2007 Read the 4 comments »

We’re seeing a shift in global advertising, and it’s favouring the consumer. Advertisers must realise that us consumers want to converse with the people who are being handed our hard-earned cash.

Who’s getting it right?

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Archived under Advertising.

The power of subliminal advertising

Published on May 1st, 2007 Read the 22 comments »

The first clip (above, lasting about 6 minutes) shows Derren Brown, supposed expert at suggestion and influence, experimenting with the minds of two advertisers. Do you believe it?

This next, shorter clip (lasting almost 2 minutes) is an ad for the 1959 Chevrolet Impala.

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Archived under Advertising.

Hawaiian Tropic advertising, good or bad?

Published on April 22nd, 2007 Read the 12 comments »

Hawaiian Tropic ad

With the help of the agency Grey, in Stockholm, Hawaiian Tropic sunscreen have been producing some interesting magazine ads recently.

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Archived under Advertising.

The hook of high-impact roadside campaigns

Published on April 15th, 2007 Read the 8 comments »

Sukle

Roadside ad campaigns have more in common with blogs than you think.

Both have fast moving traffic and a hideously small opportunity to make a visual statement that lasts. The best ones leave the audience pondering about what they’ve just seen and (hopefully) create discussion around the office water cooler later that day.

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Archived under Advertising.

Star Wars Advertising on the cheap

Published on April 11th, 2007 Read the 18 comments »

Now read the rest of this article to see the amazing difference Adobe After Effects can have on this production. Absolutely superb!

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Archived under Advertising.

The twisted reality of fashion advertising

Published on April 3rd, 2007 Read the 14 comments »

Up to 24 million people in the US experience an eating disorder.

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Google AdSense makes you look unprofessional

Published on March 23rd, 2007 Read the 29 comments »

Google AdSense customisation

Thousands of site owners are making poor first impressions in exchange for a few monthly dollars.

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Archived under Advertising, Blogs.

How to create an advert that makes you hungry

Published on March 22nd, 2007 Read the 10 comments »

Fish and chips newspaper ad

“You’ve got to wrap ‘em up in newspaper, not brown paper or white.”

How about this newspaper ad for a fish and chip shop? The lime segment is one I haven’t seen before. Lemon, yes, but lime? It even makes me think this particular chip shop is a little different to normal ones. First they show you a clever ad, then they introduce lime juice with your meal.

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Archived under Advertising, Graphics.